Dubai, September 09, 2025 – TCL, a global leader in consumer electronics and the world’s top brand in Mini LED and ultra-large televisions, made a strong impression at IFA 2025 with an exhibition built around the theme “Inspire Greatness.” The company unveiled its latest generation of display innovations, AI-powered home appliances, connected mobile devices, and smart lifestyle solutions, while also introducing sustainable products and premium designs aimed at enhancing everyday living. The showcase integrated a sports-inspired concept that aligned with TCL’s commitment to connecting global audiences and elevating experiences through the fusion of innovation and athletic energy.
At the center of TCL’s presentation was the C8K Premium QD-Mini LED TV, the flagship model for 2025, designed with a CrystalGlow WHVA panel, Virtually ZeroBorder frame, advanced QLED display technology, and sound by Bang & Olufsen. The television combines breakthrough display engineering with cinematic audio, offering front-row immersion for sports, movies, and gaming. Since introducing the world’s first QD-Mini LED TV in 2019, TCL has continuously advanced the technology by combining precise backlighting with QLED enhancements. The result is OLED-level contrast, wide color coverage, higher brightness, longer lifespan, and better affordability, particularly in ultra-large formats. Expanding its reach beyond televisions, TCL also introduced the 57R94 Dual 4K ultra-wide monitor at IFA 2025, designed for immersive gaming and productivity. Complementing its visual technology, TCL highlighted the Z100 Wireless Free Sound Speaker, which integrates seamlessly with Dolby Atmos FlexConnect for customizable home theater audio. The company further announced support for Dolby Vision 2 in future TCL TVs, signaling a new step in advanced viewing experiences.
Artificial intelligence played a major role in TCL’s product lineup. Powered by Eagle Lab’s Turing Platform, TCL’s human-centric AI enables smarter, more personalized usage across its ecosystem of devices. The FreshIN 3.0 Air Conditioner brings AI-driven health monitoring, voice control, and energy efficiency features alongside a quadruple-layer purification system. In the kitchen, TCL’s Free Built-in Refrigerator with T-Fresh Technology focuses on freshness and hygiene, while the SuperDrum Series Washer & Dryer with Wi-Fi connectivity offers remote management and automatic detergent dosing. Adding a futuristic element to its presentation, TCL introduced AiMe, the world’s first modular AI companion robot, designed with lifelike expressions, interactive intelligence, and smart living features to bring companionship and creativity into the home.
TCL’s global debut of NXTHOMETM represented another highlight of the IFA showcase. Shaped by the TCLArt vision to blend artistry with innovation, NXTHOMETM integrates home appliances and smart living systems with premium collaborations from partners such as Bang & Olufsen, Roche Bobois, Chris Lefteri Design, Castelli 1938, and Alcantara. The platform creates a holistic lifestyle experience across living rooms, kitchens, home theaters, and gaming spaces, reimagining modern living with design-focused smart solutions. TCL also brought an Olympic spirit to the exhibition with an interactive Winter Olympics Zone featuring mascots Milo and Tina, as part of its role as Worldwide Olympic Partner for the Milano Cortina 2026 games. This emphasis on sports and technology was further supported by Team TCL, a program dedicated to highlighting the brand’s involvement in the upcoming global sporting event.
By integrating advanced display technologies, AI-powered smart home appliances, artistic collaborations, and sports-inspired experiences, TCL’s presence at IFA 2025 reinforced its position as a leading force in consumer electronics. The company continues to focus on shaping modern lifestyles through innovation and design, while also engaging global audiences through its Olympic partnership and NXTHOMETM ecosystem.
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