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Tapmad Launches Vertical Sports Streaming Experience In Pakistan For Mobile-First Audiences

  • February 11, 2026
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Pakistan: tapmad has introduced Pakistan’s first vertical sports streaming experience, a move designed specifically for mobile-first audiences. The new feature allows fans to watch live sports in vertical mode, providing greater convenience, comfort, and immersion while streaming on smartphones. The launch reflects tapmad’s commitment to innovating user experiences in line with modern consumption habits, enabling sports content to be accessed seamlessly without rotating screens.

The platform’s People First, Technology First philosophy underpins this innovation, combining advanced technology with evolving user behavior. tapmad’s CEO Yassir Pasha said, “As we keep innovating and bringing top-quality experiences to our audiences, this launch reflects our commitment to using cutting-edge technology to strengthen our platform and raise the standard of sports entertainment in the region.” The vertical streaming feature has been optimized for on-the-go consumption, ensuring fans can catch key moments and live action without compromising on streaming quality.

tapmad COO Aly Rana added, “At tapmad, we put people and technology first. This launch represents a significant step in our mission to innovate, using advanced technology to make sports content more accessible, engaging, and enjoyable for fans across Pakistan.” The focus on intuitive design and user-centric functionality ensures that sports enthusiasts can enjoy content effortlessly, while the platform maintains premium streaming standards across different devices and network conditions.

This launch further reinforces tapmad’s position as a digital innovator in Pakistan’s sports streaming landscape. By continuously investing in advanced streaming technologies and solutions tailored for audiences, tapmad aims to enhance engagement and accessibility for sports fans nationwide. The platform’s commitment to delivering high-quality, user-focused experiences positions it as a leading player in the region’s growing digital sports ecosystem.

Follow the SPIN IDG WhatsApp Channel for updates across the Smart Pakistan Insights Network covering all of Pakistan’s technology ecosystem.

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  • Digital Innovation
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