• Legacy
  • Academy
  • Business
  • PayTech
  • Ignite
  • Cellcos
  • Wired
  • CovidTech
  • Library
  • Touch Base
Subscribe
CW Pakistan

Computerworld Pakistan

CW Pakistan
  • Legacy
  • Academy
  • Business
  • PayTech
  • Ignite
  • Cellcos
  • Wired
  • CovidTech
  • Library
  • Touch Base
  • Computerworld

The Rise of iflix in the Pakistani Market

  • April 27, 2017
  • Content Desk
Total
0
Shares
0
0
0

iflix is a Malaysian subscription video-on-demand service owned by Iflix Sdn Bhd, that recently made its way to the Pakistani market. For the quality and packages on offer till now, iFlix is considered as a poor man’s version of Netflix; the US based streaming company.

Farees Shah, iflix General Manager for Pakistan, speaking to a local newspaper said,

“We will never go to North America, Europe or Australia, but, in the coming months, we will be expanding in the regions of the Middle East and Africa.”

Iflix certainly knows its standing in the market and it aims to explore and exploit the niche market that is overlooked by giants like Netflix and Amazon. The market in Pakistan consists of 35 million prospective consumers in Pakistan alone.

Read: Retrotech Roundup: Offline Netflix Belatedly Hits Windows 10 PCs

iflix has tweaked its business model to immerse itself in the Pakistani market whereas Netflix strictly follows the universal guidelines. Not to mention that iflix also captures the local market more by providing local content.

Shah also said,

“When we set our operations in January, I wanted 30,000 subscribers during the first few months. However, within one month we had already obtained more than three times the target”

One of the other main difference between the two streaming platforms is that iflix charges Rs300 per month or Rs. 2,800 a year after a trial month, whereas Netflix charges upwards of $7.99 for its services, a total that goes over Rs840. Also, while a customer needs to pay the subscription fee using a credit card in Netflix, he or she can opt to pay via debit card or mobile credit in iflix.

The most streamed movie at is Na Maloom Afraad and 60% of the website traffic coming from handheld devices according to Shah. They are working towards improving services on these devices, along with a personalized interface for each user which will provide them with suggestions based on their viewership history.

Read: Markhor MacPad KickStarter Campaign: T-3!

In a grand launch ceremony held earlier this month, iflix announced its partnership with Pakistan Telecommunication Communication Limited, whereby 100,000 PTCL customers will be given iflix accounts.

The President and CEO of PTCL, Daniel Ritz graced the event, among other senior officials from the telecom. The event marked the official launch of the service in Pakistan and the partnership between the two entities. Until then, happy streaming!

Image source: PTCL/iflix

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Related Topics
  • #ptcliflix
  • Computer World
  • Farees Shah
  • featured
  • IDG Pakistan
  • iFlix General Manager for Pakistan
  • Iflix Sdn Bhd
  • iflixpk
  • Na Maloom Afraad
  • Netflix
Content Desk

Previous Article
  • Technology

Tripkar En-route Kaghan Valley for Women in Boots

  • April 27, 2017
  • Content Desk
View Post
Next Article
  • CIO
  • News

SECP To Crack Down Against Market Manipulators On Social Media

  • April 27, 2017
  • Content Desk
View Post
You May Also Like
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • Technology

To protect sensitive data, Ehsaas creates an IT Policies Vault.

  • Sub Editor
  • April 15, 2022
View Post
  • CIO
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • Partnerships
  • Technology
  • Uncategorized

Trademor Selected as Alibaba.com’s First Pakistani Service Partner to Serve US Suppliers

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • News
  • Technology
  • Uncategorized

Tomorrow, the Cabinet will vote on the National Cyber Security Policy 2021.

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • Technology
  • Uncategorized

With an upcoming programme, Pakistan hopes to break into the $90 billion gaming market

  • Sub Editor
  • April 15, 2022
View Post
  • CIO
  • Computerworld
  • DEMO PAKISTAN
  • Ignite

The PTA is working on a licencing framework for IoT services on land.

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite

The President’s House is now completely solar-powered.

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • Technology

The State Bank of Singapore has proposed a framework for e-commerce exporters.

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • Technology

The SBP is planning to offer a framework for selling on e-commerce platforms.

  • Sub Editor
  • April 15, 2022

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

about
About
Launched in 1967 internationally Computerworld is the oldest tech magazine/ media property in the world. Today Computerworld (abbreviated as CW) is an ongoing decades old professional publication which in 2014 "went digital. In Pakistan Computerworld was launched in 1995.
Read more
Explore Computerworld Sites Globally
  • ComputerWorld.es
  • computerworld.com.pt
  • computerworldmexico.com.mx
  • cw.no
  • computerwoche.de
  • computerwelt.at
  • computersweden.idg.se
  • computerworld.hu
  • cwi.it
  • project.nikkeibp.co.jp
Content from other IDG brands
  • PCWorld
  • Macworld
  • Infoworld
  • TechHive
  • GameStar
  • Network world
CW Pakistan
  • CW MEDIA
  • CXO MEDIA
  • CHEZ WALLET
  • Demo
CW Media & all its sub brands are copyrighted to SPIN-IDG Wakhan Media Inc., the publishing arm of NCC-RP Group. Site is designed by Crunch Collective ©️ 2022

Input your search keywords and press Enter.