Prime Minister Muhammad Shehbaz Sharif unveiled the “Salam Pakistan” brand and “e-Portal” during a ceremony in Islamabad, marking a significant step towards promoting tourism in Pakistan.
Addressing the gathering, the Prime Minister emphasized the incredible potential that Pakistan holds for tourism, culture, and heritage. He expressed his commitment to encouraging friendly nations and countries renowned for their excellence in tourism, culture, handcrafts, and various fields to explore and showcase the diverse tourism offerings of Pakistan.
Pakistan’s northern regions, adorned with breathtaking natural beauty and abundant resources, were highlighted as key attractions. Prime Minister Shehbaz Sharif emphasized the untapped potential for promoting tourism throughout the country.
The “Salam Pakistan” brand and the “e-Portal” are envisioned as tools to showcase Pakistan’s rich diversity in tourism on the global stage. It is anticipated that these initiatives will pique the interest of tourists from around the world and contribute to the growth of the tourism sector.
The Prime Minister encouraged advisors to engage with foreign counterparts from countries that have excelled in tourism and culture, seeking to learn from their experiences. This collaborative approach is expected to elevate Pakistan’s international standing in the tourism sphere and make the country an increasingly attractive destination for global tourists.
The launch of the “Salam Pakistan” brand and “e-Portal” marks a pivotal moment in Pakistan’s efforts to boost its tourism industry and enhance its recognition on the global stage. It is a positive step towards fostering greater interest among tourists from across the world in exploring the vibrant and diverse landscapes of Pakistan.