Computerworld as technology media partner of PASHA ICT Awards 2026 is proud to feature the announcement of winners in the Marketplaces subcategory. This category celebrates digital platforms that are strengthening commerce in Pakistan by connecting people, services, and opportunities through accessible online marketplaces, recognizing solutions that simplify how consumers and businesses discover, transact, and engage with one another. As online marketplaces continue to expand into new sectors beyond traditional e-commerce, this subcategory highlights the platforms building trust and accessibility into everyday digital transactions.
Shadiyana secured the Gold Award for its marketplace platform, which reflects a growing trend of niche, purpose-built digital marketplaces designed to serve specific consumer needs within Pakistan. By focusing on a defined segment of the market and building accessible digital infrastructure around it, Shadiyana demonstrates how targeted marketplace platforms can create meaningful value by simplifying processes that were previously fragmented, informal, or difficult to navigate offline, while giving consumers greater confidence and convenience in how they access relevant services.
Two Merit Awards were presented in this subcategory. Jaffer Business Systems was recognized for Copp, a marketplace solution that reflects the company’s continued investment in digital commerce infrastructure aimed at connecting buyers and sellers more efficiently. RideMate also received a Merit Award for its carpool and rideshare platform, which addresses the practical, everyday challenge of urban mobility by connecting commuters looking to share rides in a more organized and accessible way. Both platforms highlight how marketplace models are being applied to solve real, everyday problems for Pakistani consumers beyond conventional retail.
The Marketplaces subcategory at PASHA ICT Awards 2026 underscores the growing role of digital platforms in connecting people, services, and opportunities across Pakistan. By recognizing achievements like Shadiyana, Copp from Jaffer Business Systems, and RideMate’s carpool platform, PASHA continues to spotlight the innovation strengthening digital commerce and accessibility nationwide. As marketplace platforms continue to diversify into new sectors, from mobility to niche consumer services, this subcategory is expected to remain a strong indicator of how Pakistan’s digital economy is evolving to meet everyday needs.
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