Pakistan’s leading digital microfinance bank, Mobilink Bank, has achieved a significant milestone by winning the ‘Digital Nations Video Creativity Award’ at the M360 APAC event in Seoul. The award recognizes the bank’s groundbreaking campaign, “The Invisible Heirs,” which highlights the issue of women’s inheritance rights in Pakistan.
Hande Asik, Group Director of Communications and Strategy at VEON, accepted the award on behalf of Mobilink Bank. The campaign’s innovative approach, which includes an online Inheritance Calculator, aims to empower women by providing them with information about their legal entitlements.
Haaris Mahmood Chaudhary, Interim CEO of Mobilink Bank, emphasized the bank’s commitment to using technology to drive positive social change. “This award is a testament to our dedication to creating a lasting impact in the communities we serve,” he said.
