JazzWorld’s gaming platform GameNow has signed a strategic partnership with Finz, one of Pakistan’s leading mobile gaming studios and publishers, with the collaboration covering game publishing, developer enablement, and content distribution across both local and international markets. The agreement represents a meaningful alignment between the telecom group’s digital entertainment ambitions and one of the country’s most export-proven gaming companies.
Finz Games is Pakistan’s leading mobile gaming studio specialising in developing and publishing sports and fighting games, having achieved over a billion downloads on both Android and iOS platforms, with games ranked up to first place in international charts and featured by Apple on the App Store category page and home page. The company has demonstrated consistent ability to build games that resonate with global audiences, generating revenue primarily from North America and Europe despite being based in Lahore. That international track record makes Finz a particularly credible partner for GameNow as it looks to extend Pakistani gaming content beyond domestic audiences into the global mobile gaming market.
The partnership covers game publishing, developer enablement, and content distribution across local and international markets, giving Pakistani game developers a structured route to market through two of the most established entities in Pakistan’s gaming ecosystem. GameNow brings the distribution reach and subscriber base of JazzWorld’s digital platform, while Finz contributes proven publishing expertise, marketing and monetisation capabilities, and an existing international footprint that few Pakistani gaming companies have matched. Pakistan’s mobile gaming market is projected to reach 50.9 million gamers by 2026, contributing to an industry generating over $8 million in revenue from a rapidly growing player base, with the domestic opportunity serving as a foundation for the international expansion ambitions that both GameNow and Finz are pursuing through this collaboration. For Pakistan’s broader gaming developer community, a partnership of this scale between a major platform and an internationally successful publisher creates a more visible and credible pathway to both domestic distribution and global market access than has previously existed within the local gaming ecosystem.
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