Jazz’s Digital Platforms SBU has rolled out MaxReach, a locally developed advertising solution designed to provide brands with unmatched access to Pakistan’s digital consumers. Built to serve over 30 million monthly active users, MaxReach represents the largest homegrown AdTech platform in the country, leveraging Jazz’s OTT applications Tamasha and SIMOSA. With mobile-first consumption on the rise, the solution is positioned to help advertisers engage audiences at scale, offering high visibility and measurable outcomes.
Through MaxReach, advertisers gain access to premium ad formats strategically embedded within Tamasha and SIMOSA to maximize attention. These formats include mastheads, home screen banners, interstitial ads, and first-scroll ads that appear in short-form content feeds, collectively generating up to 10 million impressions in a single day. The placements are designed to enhance brand recall, drive deeper engagement, and increase conversion rates by integrating advertising into environments where users are highly active and receptive.
Aamer Ejaz, President Digital Platforms at Jazz, stated that MaxReach has been built to deliver both scale and relevance in Pakistan’s fast-evolving digital landscape. By integrating advertisements into platforms already popular among diverse and digitally savvy users, brands are able to connect with consumers in a highly localized yet impactful way. The initiative reflects Jazz Digital’s focus on creating technology-driven solutions that not only serve businesses but also contribute to the broader digital ecosystem of the country.
MaxReach also offers a significant advantage over international platforms by enabling payments in local currency (PKR). This feature is increasingly critical in a financial environment where remitting funds outside Pakistan faces regulatory and economic constraints. Over the past year, Tamasha and SIMOSA have already hosted campaigns for more than 60 leading advertisers across the country, underlining the demand for accessible, cost-efficient, and scalable local advertising solutions. With its extensive reach and advanced features, MaxReach is expected to expand the opportunities available to advertisers, ensuring that Pakistan’s businesses can compete on equal footing with global digital platforms while keeping investment within the local economy.
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