Pakistani fintech leader easypaisa has secured another international recognition, winning two bronze awards at the esteemed CLIO Awards. This makes easypaisa the only Pakistani brand to be honored at this year’s event.
The recognition comes for their innovative “Audio Nikahnama” campaign, which tackles the issue of women’s empowerment and financial inclusion. The campaign earned awards in the categories of “Specific Target Audience” and “Use of Platform/Native Integration” within the audio and digital/mobile mediums.
Established in 1959, the CLIO Awards are a highly respected global benchmark for excellence in advertising. Winning a CLIO signifies a brand’s commitment to pushing boundaries and creating impactful work.
“We are incredibly proud of the ‘Audio Nikahnama’ campaign and the international recognition it has received,” said Rifah Qadri, Head of Marketing & Communications at easypaisa. Qadri emphasized the campaign’s focus on driving social change through technology.
The “Audio Nikahnama” campaign provides accessible information about marriage contracts, aiming to empower women with knowledge to make informed decisions. This initiative follows its success at the Dubai Lynx Awards last month, where it received three gold and two bronze awards.
With over 40 million registered users, easypaisa remains a leader in Pakistan’s digital financial services sector. The company is dedicated to financial inclusion and utilizing technology to empower all citizens.
