Easypaisa digital bank has once again demonstrated its leadership in fintech marketing and communications by winning big at the prestigious Dragons of Pakistan 2025. The company secured two Gold and one Bronze award across multiple categories, earning recognition for its innovative campaigns that continue to redefine digital banking in the country. The bank’s donations campaign received Gold in the Integrated Marketing category, while its easycash initiative claimed Gold in the Product Launch or Relaunch category. Additionally, easypaisa earned Bronze in the Influencer and Content Creation category, underscoring the creative edge of its marketing strategy and its ability to resonate with diverse audiences.
The Dragons of Pakistan awards are considered among the most respected platforms in the advertising and marketing industry, celebrating campaigns that blend creativity with effectiveness. For easypaisa, these accolades highlight not only the impact of its campaigns but also its broader mission of democratizing access to digital financial services in Pakistan. Farhan Hassan, Chief Digital Officer, easypaisa digital bank, remarked that the recognition reflects how the brand’s creative yet precise marketing aligns with its goal of making financial inclusion a reality. He emphasized that these wins are evidence of how easypaisa’s campaigns cut across demographics, reaching audiences effectively and earning the industry recognition they deserve.
Adding to this sentiment, Rifah Qadri, Executive Director of Marketing & Corporate Communications at easypaisa, expressed pride in the achievement, stating that the wins reaffirm the brand’s philosophy of making digital banking simple, intuitive, and effortless for users. She credited customers, agency partners, and in-house teams for contributing to the success, stressing that the focus has always been on building campaigns that shift perceptions, drive meaningful connections, and make finance more relatable. According to her, these awards represent a milestone in the journey to reshape how digital finance is communicated and embraced in Pakistan.
This latest recognition adds to easypaisa’s growing list of achievements, both locally and globally. The brand has previously won multiple international honors for its innovative campaigns, including the Audio Nikhanama initiative, which gained global acclaim. With Dragons of Pakistan 2025 now under its belt, easypaisa continues to strengthen its reputation as a pioneer in leveraging technology and creative marketing to create positive impact. The scale of its influence is evident from its expansive customer base, representing one in every five Pakistani adults, including a notable 31 percent female user segment. In 2024 alone, easypaisa processed more than 2.7 billion transactions valued at PKR 9.5 trillion, an amount equivalent to nearly 9 percent of Pakistan’s GDP. These figures highlight not only the scale of adoption but also the company’s pivotal role in advancing digital finance and financial empowerment across the nation.
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