• Legacy
  • Academy
  • Business
  • PayTech
  • Ignite
  • Cellcos
  • Wired
  • CovidTech
  • Library
  • Touch Base
Subscribe
CW Pakistan

Computerworld Pakistan

CW Pakistan
  • Legacy
  • Academy
  • Business
  • PayTech
  • Ignite
  • Cellcos
  • Wired
  • CovidTech
  • Library
  • Touch Base
  • Computerworld

Coca-Cola’s Nationwide Ramzan Fundraiser for Edhi Foundation

  • May 22, 2018
  • Content Desk
Total
0
Shares
0
0
0

Coca-Cola Brings Back ‘Eidi for Edhi’ – Nationwide Ramzan Fundraiser

 

After an overwhelming response to Coca Cola Pakistan’s fundraiser last year that supported Edhi Foundation, the company is back with their Ramzan 2018 campaign.

Backing the Edhi Foundation, Pakistan’s leading humanitarian and social welfare services organization, Coca Cola announced the return of its ‘Eidi for Edhi’ initiative. The campaign aims to inspire the people and evoke values of generosity and kindness for an integrated fundraising drive to be implemented nationwide.

Since its inception, the Edhi Foundation has relied on public support, and traditionally donations, both zakat and non-zakat, have registered a huge increase during the holy month of Ramazan. Without the enlightened leadership of Abdul Sattar Edhi though, the Foundation had faced a decline in donations during their first Ramazan after Edhi Sahab’s demise.

Read: Telenor Pakistan Hackathon 2018 on ‘Responsible Business’

Rizwan U. Khan, General Manager of Coca-Cola, Pakistan & Afghanistan said,

“As a caring corporate citizen, Coca-Cola realized last year that it was our moral responsibility to do whatever we can to support the Foundation at a time when it was facing a decline in its own fundraising efforts. Drawing on our core strengths, we undertook a massive communication campaign last year, with the full intention of repeating it this year, and I am pleased to announce that our campaign this year will be even bigger and more effective, drawing on all the learning of last year.” 

Last year, Coca-Cola’s ‘Bottle of Change’ campaign became a positive instrument for donations to the Edhi Foundation, persuading people to donate even more than before to the Foundation and thus help keep the great work of Edhi alive.

The core message of the campaign this year remains the same, with the appealing slogan, ‘Eidi for Edhi’ reawakening public consciousness and willing people to come together for a great cause.

Read: Boosting Social Innovation: PEP Foundation Launches Impact Network

Faisal Edhi, the son of late Abdul Sattar Edhi and the present head of the Foundation said,

“Coca-Cola’s campaign had triggered an immense momentum last year, helping the Foundation raise considerable funds during Ramazan. The funds were used to extend the Foundation’s charitable work to even more under-privileged people, and based on the success of last year the Foundation was keen to partner with Coca-Cola again this Ramazan.”

He also expressed appreciation for Coca-Cola’s several other interventions for other good causes, partnering with reputable non-profit organizations, like with The Citizens Foundation for education, the WWF-Pakistan for environmental conservation, the Kashf Foundation for women empowerment, Rotary International for eradicating polio, and the Indus Earth Trust for water related projects.

It is to be noted that the Eidi for Edhi campaign has no commercial angle whatsoever, and the fundraising is in no way related to product purchase. Coca-Colawill itself match all public donations received up to a cap of Rs. 25million.

Also, this year the Ramazan fundraising will build further on last year’s partnership by evolving the Bottle of Change into the concept of ‘Eidi for Edhi’. This will help citizens go beyond donating in cash, and also contributing in terms of meaningful gifts that the Foundation will distribute among the less privileged in society, bringing cheer into their lives on the occasion of Eid ul Fitr.

 

Source/Image: Coca Cola Pakistan

 

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Content Desk

Previous Article
  • News

Truecaller Announces Advertising Platform

  • May 22, 2018
  • Content Desk
View Post
Next Article
  • Business

Air University Inaugurates National Centre of Cyber Security (NCCS) 

  • May 22, 2018
  • Content Desk
View Post
You May Also Like
View Post
  • Computerworld
  • Ignite

The government plans to build a software technology park in Bannu.

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • Ignite

The economy is booming: Bags from Pakistan Top ten rankings in terms of improving the business climate

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • Technology

Shibli Faraz reports on PSQCA’s plans to launch an automated system to speed up the standardisation process.

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • Technology

Teachers in Punjab now have access to an electronic transfer system.

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • Technology

The Board of Investment has launched an online portal for Special Economic Zones.

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite

Shafqat Mahmood, Minister of Education, Launches IBCC E-Portal And Mobile App For Education Sector

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • Technology

PTCL and GCU have signed an agreement to provide premium ICT services.

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • Technology

SBP Simplifies the Process of Increasing Overseas Investment for Startups

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • Technology

Quetta will get its first and largest software technology park after a memorandum of understanding is inked.

  • Sub Editor
  • April 15, 2022
View Post
  • CIO
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • Technology

Punjab’s Minister of Higher Education and Information Technology officially launches e-Earn, the province’s largest co-working network.

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • Technology

Punjab’s Minister of Higher Education and Information Technology officially launches e-Earn, the province’s largest co-working network.

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • Technology

Pakistan is one of 15 countries where e-waste poses a serious health risk, according to the United Nations.

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite

Pakistan’s NFT Revolution is led by Wasim Akram.

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • Technology

Pakistani scientists have been praised for developing the ZECC technology for storing fruits and vegetables

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite

Pakistan’s e-Learning portal, Skills Todo, is still in second place.

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • Technology

Pakistan has over 40 fintech companies, according to a report.

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • Technology

PSEB will create an office in Quetta to help the IT sector in Balochistan grow

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • News
  • Technology

Pakistan’s own encrypted messaging software is 60% complete, according to a report.

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • Partnerships
  • Technology

LUMS collaborates with Northumbria University and leading UK scientists to create long-term solutions.

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • Technology

NXT from NETSOL creates a 3D model of Pakistan.

  • Sub Editor
  • April 15, 2022

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

about
About
Launched in 1967 internationally, Computerworld Magazine is the oldest tech magazine/media property brand in the world. Today Computerworld (abbreviated as CW) is an ongoing decades old professional publication which in 2014 "went digital”. In Pakistan Computerworld was launched in 1995. Initially providing news to IT executives only, once CIO Pakistan from the same family launched, and took over the domain, CW Pakistan has slowly emerged as a holistic technology news platform reporting everything tech in the country. It remains the oldest running continuous IT media publishing platform in the country and approaching 3 decades of existence, it has been the industry’s biggest benchmark and hopes to continue for years to come.
Read more
Explore Computerworld Sites Globally
  • ComputerWorld.es
  • computerworld.com.pt
  • Computerworld.com
  • cw.no
  • computerworldmexico.com.mx
  • computerwoche.de
  • computersweden.idg.se
  • computerworld.hu
  • cwi.it
  • project.nikkeibp.co.jp
Content from other IDG brands
  • PCWorld
  • Macworld
  • Infoworld
  • TechHive
  • GameStar
  • Network world
CW Pakistan
  • CWPK
  • CXO
  • WALLET
  • Demo
CW Media & all its sub brands are copyrighted to SPIN-IDG Wakhan Media Inc., the publishing arm of NCC-RP Group. Site is designed by Crunch Collective ©️ 2022

Input your search keywords and press Enter.