Amazon has addressed the automatic account deactivation issues faced by sellers worldwide, including Pakistan. The company has informed vendors that their accounts will no longer be deactivated without their consent, provided they adhere to the account health regulations.
The introduction of Amazon’s new “Account Health Rating” policy has been well-received by sellers globally. According to this policy, sellers must maintain a minimum account health rating of 250. In case their rating falls below this threshold, sellers are granted an additional 10 days to improve it.
Amazon assures sellers that their accounts won’t be instantly deleted for failing to meet the required health rating. Instead, sellers will receive a warning email before any further action is taken, giving them an opportunity to address the issues.
The implementation of this strategy aims to relax seller criteria while rebuilding confidence amidst economic uncertainties and weak sales growth.
Currently active in Canada and the United States, the new Account Health Rating policy is expected to be adopted by more countries in the coming months. The exact implementation date for Pakistan is yet to be announced, likely to be in the coming year.
In August, Amazon terminated approximately 13,000 accounts in Pakistan, designating certain locations, like Mian Chanu and Sahiwal in Punjab, as “red zones” for fraudulent activities. These actions were taken in response to the discovery of illegal activities conducted by sellers in these regions.
