Spotify Wrapped 2025 has unveiled Pakistan’s Most Discovered Artist, shining a spotlight on Afusic, who steadily built his profile over the year through a consistent and authentic approach to music. Unlike viral sensations or long-established stars, Afusic’s rise has been deliberate and measured, drawing attention for both the quality of his music and the evolving listening habits of Pakistani audiences. According to Spotify’s data, Afusic was streamed for the first time by more listeners than any other local musician over the past six months, a milestone that highlights both his growing appeal and the increasingly data-driven nature of music discovery in Pakistan.
Afusic’s rise is anchored in the popularity of tracks that have consistently engaged audiences throughout 2025. Leading this trend is his collaboration with AliSoomroMusic, “Pal Pal,” which became Pakistan’s second most streamed local song of the year. Another collaboration with Talwiinder also made its mark, appearing at number six on Spotify’s Top Pakistani Songs of 2025 list. Beyond these major hits, Afusic’s wider catalogue—including tracks such as “Heer,” “Kanwal,” and “Out of Your Mind”—demonstrated versatility and depth, confirming that his appeal extends beyond a single popular release. Listeners continued to engage with his music over time, signaling a sustained connection with his sound.
Spotify’s RADAR Pakistan program played a significant role in accelerating Afusic’s discovery, spotlighting him as the featured artist for Q3 2025. This initiative is designed to elevate emerging talent by offering playlist exposure and editorial support, connecting musicians with audiences who may not have encountered their work otherwise. This approach proved effective, enabling Afusic to reach a broader listener base across different demographics and giving him a platform to establish a growing presence in the country’s music landscape.
The trend is evident among other top emerging artists as well. Maanu secured the second spot on the Most Discovered Local Artists list, followed by Bayaan at number three. Their songs “Jhol” and “Maand,” which ranked first and third on Spotify’s Top Pakistani Songs of the Year, highlight how the RADAR program is shaping Pakistan’s music ecosystem. Listeners are actively discovering new artists rather than only returning to familiar favourites. Afusic’s ascent emphasizes that while algorithms and curated playlists facilitate discovery, sustained engagement reflects music that genuinely resonates. In a market often driven by fleeting trends, his growth underscores the importance of consistent quality and listener connection in establishing lasting presence.
This recognition of Afusic underscores the maturing dynamics of Pakistan’s music industry, where digital platforms, playlist features, and structured programs like RADAR are helping emerging artists gain traction. It also reflects a broader shift in how audiences explore and engage with music, rewarding artists who build a meaningful and consistent presence while connecting with listeners across diverse platforms and communities.
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