Faysal Bank Limited (FBL) and EFU Life Assurance Ltd have strengthened their longstanding relationship with the launch of two innovative Takaful solutions that combine wealth management, protection, and wellness within a Shariah-compliant framework. The partnership was formalized during a signing ceremony held at EFU Life House, marking the introduction of EFU Takaful Zenith Plan and EFU Takaful WIN FitCover Plan. Both plans are designed to meet the evolving lifestyle and financial needs of Faysal Bank’s growing customer base. The collaboration reflects a shared vision of promoting ethical finance and inclusivity through products that integrate modern financial tools with Islamic principles.
EFU Takaful Zenith Plan is positioned as a long-term wealth and protection solution that emphasizes value creation while maintaining compliance with Islamic finance principles. It introduces high allocation and protection benefits along with lifestyle incentives, offering customers the opportunity to grow their wealth while ensuring financial security for the future. The plan reflects Faysal Bank’s commitment to empowering customers with innovative options that align with their values. By focusing on financial growth through ethical means, the Zenith Plan addresses the needs of individuals who seek sustainable wealth-building opportunities rooted in trust and transparency.
Meanwhile, the EFU Takaful WIN FitCover Plan brings a unique wellness-driven approach to Takaful offerings in Pakistan. Extending EFU Life’s existing wellbeing proposition under its WIN brand, the plan rewards customers for maintaining a healthy lifestyle while promoting physical and financial wellbeing as interconnected goals. This initiative aligns with a growing shift in the financial services industry, where health and wellness are increasingly being recognized as key components of financial security. By offering customers tangible benefits linked to wellbeing, the WIN FitCover Plan sets a new benchmark for lifestyle-based Takaful products that go beyond conventional insurance solutions.
The agreement was signed by Ahmed Anwar Hemani, Head of Retail Products and Wealth Management at Faysal Bank Limited, and Muhammad Ali Ahmed, Managing Director and Chief Executive Officer of EFU Life Assurance Ltd. The signing ceremony was attended by senior representatives from both organizations, including Arqam Jahangir Butt, Head of Wealth Management and Priority Banking at Faysal Bank, and Nilofer Sohail, General Manager and Head of Channel Strategy and Growth Segments at EFU Life. Their presence underscored the strategic nature of this collaboration, which integrates ethical banking principles with innovative financial protection.
This partnership represents a significant milestone in Faysal Bank’s ongoing journey as a leading Islamic financial institution committed to delivering customer-centric, Shariah-compliant solutions. Together, Faysal Bank and EFU Life are advancing a model of financial inclusion that combines protection, prosperity, and wellbeing. By linking health-conscious living with ethical financial growth, the two institutions aim to create greater value for customers while reinforcing the idea that financial success can coexist with personal wellbeing and Islamic values.
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