• Legacy
  • Academy
  • Business
  • PayTech
  • Ignite
  • Cellcos
  • Wired
  • CovidTech
  • Library
  • Touch Base
Subscribe
CW Pakistan

Computerworld Pakistan

CW Pakistan
  • Legacy
  • Academy
  • Business
  • PayTech
  • Ignite
  • Cellcos
  • Wired
  • CovidTech
  • Library
  • Touch Base
  • DEMO PAKISTAN
  • Ignite

10Pearls Acquires UX Research Firm Brilliant Experience

  • February 9, 2017
  • Content Desk
Total
0
Shares
0
0
0

10Pearls a P@SHA Member software application design and development company that helps businesses accelerate through digital, announced today that it acquired Brilliant Experience, a user experience and research firm specializing in customer engagement and cognitive design.

Brilliant Experience brings to 10Pearls a 6-year track record of serving businesses across industries and in all stages of growth. The newly acquired firm’s client roster includes PayPal, Cisco, Capital One, Bloomberg and NIH. John Whalen PhD, a thought leader in the field of cognitive science, founded Brilliant Experience in 2011. Brilliant Experience’s revolutionary approach to digital solutions leverages customer research and user experience (UX) to significantly improve product adoption and engagement.

Their proprietary method conceives of UX as a multisensory and multidimensional experience across six functional centers of the brain: vision/attention, wayfinding, language, decision-making, emotion and memory. Using psychological principles, Brilliant Experience helps its clients appeal to users on both cognitive and emotional levels.
Combining 10Pearls’ reputation for building usable, secure, scalable digital technology with Brilliant Experience’s understanding of the relationship between UX and human cognition, the new 10Pearls will empower companies to innovate and redefine their business models.

10Pearls’ acquisition is part of a larger trend of major technology corporations bringing sophisticated customer research and intelligent design services in-house. Facebook’s acquisition of Hot Design, Accenture’s acquisition of Fjord and Capitol One’s acquisition of Adaptive Path are all recent examples of technology companies adding capabilities to increase customer engagement.

Imran Aftab, co-founder and CEO of 10Pearls said, 

“Users expect interfaces to be not only highly usable and intuitive, but also reflect a high degree of cognition and emotional connection. Chief Digital Officers (CDO) across industries recognize this and are looking for solutions that help them stay ahead of their users’ needs. “Together, 10Pearls and Brilliant Experience are partnering directly with CDOs to confront this challenge. We will offer businesses user insights and development capabilities they might expect from large industry players, but with the added benefit of working with a more nimble team.”

10Pearls recently created digital technology solutions for Hughes Network, Discovery Education and MedStar Health, and was named supplier of the year by AARP for the digital solutions it created for family caregivers. The newly expanded 10Pearls team will continue to serve large enterprises, emerging companies, and small- and medium-sized businesses.

“We are so excited to be part of 10Pearls,” said Whalen, who will now serve as 10Pearls’ Chief Experience Officer. “Together, we can help our clients research and identify market opportunities and build products and solutions precisely tailored to the need. Our business model makes our products and services financially viable for businesses of all sizes and in all stages of growth.”

“We’re excited to be bringing Brilliant Experience’s talented, creative team aboard,” said Aftab. “And we look forward to continuing to deliver superior technology solutions based on deeper, more meaningful customer insights.”

For more information, visit www.10pearls.com.

Source: P@SHA 

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Content Desk

Previous Article
  • News

Enabling Food Industry with Supply Chain Digitization: Bank Alfalah Partners with Punjab Beverages

  • February 8, 2017
  • Content Desk
View Post
Next Article
  • CIO

The New CIO: Chief “Information.. urm What” Officer?

  • February 9, 2017
  • Content Desk
View Post
You May Also Like
View Post
  • Business
  • Ignite

NSTP Certification For New Businesses Aids In Increasing Trust Among Foreign Investors

  • Sub Editor
  • February 3, 2023
View Post
  • Business
  • Ignite

2nd General Assembly Hosted By Digital Cooperation Organization: Riyadh

  • Sub Editor
  • February 3, 2023
View Post
  • Ignite

Southern Balochistan’s DigiSkills Program Closing Ceremony Hosted By Ignite

  • Sub Editor
  • January 31, 2023
View Post
  • Ignite

To boost the Economy, A Federal Minister Advises Universities to Start Offering Entrepreneurship Courses.

  • Sub Editor
  • December 12, 2022
View Post
  • Ignite

Reputation Management Jazz Xlr8 Powered Session At The National Incubation Center

  • webdesk
  • August 2, 2022
View Post
  • Ignite
  • Wired

Empowering Emerging Talent in Tech: Confiz Launches CEmerge 2022

  • webdesk
  • July 28, 2022
View Post
  • Computerworld
  • Ignite

The government plans to build a software technology park in Bannu.

  • Sub Editor
  • April 15, 2022
View Post
  • Ignite
  • Technology

The government has completed its digital policy for all newspaper websites.

  • Sub Editor
  • April 15, 2022
View Post
  • DEMO PAKISTAN
  • Ignite

The National Hepatitis C Hackathon 2021 is now accepting applications.

  • Sub Editor
  • April 15, 2022
View Post
  • DEMO PAKISTAN
  • Ignite

The government has high aspirations for the IT sector.

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • Ignite

The economy is booming: Bags from Pakistan Top ten rankings in terms of improving the business climate

  • Sub Editor
  • April 15, 2022
View Post
  • Ignite
  • Technology

The inclusion of Pakistan in Amazon’s Sellers’ List will boost exports, according to President Alvi

  • Sub Editor
  • April 15, 2022
View Post
  • Ignite
  • Technology

The Higher Education Commission (HEC) has launched e-courses to make Pakistani universities safer and more inclusive.

  • Sub Editor
  • April 15, 2022
View Post
  • DEMO PAKISTAN
  • Ignite

The federal and provincial governments have agreed to fund a technology university in Sialkot.

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • Technology

The Board of Investment has launched an online portal for Special Economic Zones.

  • Sub Editor
  • April 15, 2022
View Post
  • DEMO PAKISTAN
  • Ignite

Smart Village Projects are being launched by the Pakistani government across the country.

  • Sub Editor
  • April 15, 2022
View Post
  • Ignite
  • Technology

SBP proposes changes to regulatory guidelines for global digital marketplaces.

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • Technology

Shibli Faraz reports on PSQCA’s plans to launch an automated system to speed up the standardisation process.

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • Technology

Teachers in Punjab now have access to an electronic transfer system.

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite

Shafqat Mahmood, Minister of Education, Launches IBCC E-Portal And Mobile App For Education Sector

  • Sub Editor
  • April 15, 2022

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

about
About
Launched in 1967 internationally, Computerworld Magazine is the oldest tech magazine/media property brand in the world. Today Computerworld (abbreviated as CW) is an ongoing decades old professional publication which in 2014 "went digital”. In Pakistan Computerworld was launched in 1995. Initially providing news to IT executives only, once CIO Pakistan from the same family launched, and took over the domain, CW Pakistan has slowly emerged as a holistic technology news platform reporting everything tech in the country. It remains the oldest running continuous IT media publishing platform in the country and approaching 3 decades of existence, it has been the industry’s biggest benchmark and hopes to continue for years to come.
Read more
Explore Computerworld Sites Globally
  • ComputerWorld.es
  • computerworld.com.pt
  • Computerworld.com
  • cw.no
  • computerworldmexico.com.mx
  • computerwoche.de
  • computersweden.idg.se
  • computerworld.hu
  • cwi.it
  • project.nikkeibp.co.jp
Content from other IDG brands
  • PCWorld
  • Macworld
  • Infoworld
  • TechHive
  • GameStar
  • Network world
CW Pakistan
  • CWPK
  • CXO
  • WALLET
  • Demo
CW Media & all its sub brands are copyrighted to SPIN-IDG Wakhan Media Inc., the publishing arm of NCC-RP Group. Site is designed by Crunch Collective ©️ 2022

Input your search keywords and press Enter.