Xenith Public Relations has entered into a strategic collaboration with Repu Media Intelligence through the signing of a Memorandum of Understanding to integrate Acumen Media Intelligence into Xenith PR’s portfolio of strategic communications services. The integration is set to take effect from February 2026 and marks a significant step in strengthening data driven decision making within the communications and reputation management space. The partnership brings together Xenith PR’s experience in corporate communications with Acumen’s AI powered business intelligence platform, enabling deeper insights across traditional, digital, and social media environments.
Under the agreement, Xenith PR will adopt Acumen’s latest market intelligence technology model, which offers global access while also enabling localization for Pakistan centric media ecosystems. The platform supports analysis across multiple languages, ranging from Urdu to regional languages, allowing for more comprehensive media listening and interpretation. Through this integration, Xenith PR aims to move beyond conventional media monitoring practices toward real time insight generation, predictive intelligence, and task automation. The enhanced capabilities are expected to support faster assessment of narrative shifts, improved stakeholder understanding, and more informed strategic counsel for clients operating in complex and fast changing communication environments.
The MoU was formally signed by Aun Dara Khan, Managing Director and Co Founder of Repu Media Intelligence, and Raheel Nabi, Director and Chief Executive Officer of Xenith Public Relations. Commenting on the collaboration, Raheel Nabi stated that the partnership reflects Xenith PR’s focus on meaningfully integrating artificial intelligence into its operations. He noted that as narratives evolve at an accelerated pace, AI driven media intelligence enables a stronger grasp of market dynamics and provides access to real time information that supports the creation of impactful narratives. According to him, the adoption of Acumen will allow Xenith PR to guide its clients with greater clarity and confidence by combining human expertise with advanced intelligence tools.
Aun Dara Khan, Managing Director and Co Founder of Repu Media Intelligence, highlighted that the MoU represents an important step toward blending data driven intelligence with strategic communications expertise. He said that combining Acumen’s AI powered media intelligence capabilities with Xenith PR’s understanding of narratives and stakeholder engagement is expected to deliver sharper insights at both local and global levels. He added that this approach strengthens reputation management practices and supports more informed decision making for organizations, institutions, and leaders navigating increasingly complex operating environments. The collaboration also reflects Repu’s broader objective of expanding the use of advanced analytics within communications and public relations functions.
Beyond the technology integration, the partnership outlines plans for joint initiatives aimed at building industry confidence in the use of artificial intelligence within strategic communications. These initiatives will focus on demonstrating how real time intelligence, when combined with expert analysis, can enhance reputation management outcomes and elevate communication strategies. By working together, Xenith PR and Repu Media Intelligence intend to contribute to a more insight driven communications ecosystem, where organizations are better equipped to understand audience sentiment, manage risks, and respond effectively to emerging issues across multiple media channels.
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