DealSmash is a data analytics company that uses Artificial Intelligence to provide consumer insights to brands, while presenting shoppers with targeted offers and rewards on products based on their interests and buying patterns.
Recently, DealSmash has signed a Memo of Understanding (MOU) with a German company called Grunkauf. Through this partnership, Grunkauf will be using DealSmash’s analytics platform and technology for consumer data acquisition and consumer insights.
DealSmash CEO and Cofounder Ali Hasnain said, speaking on the occasion said, “This strategic partnership between DealSmash and Grunkauf will go a long way. DealSmash’s analytics platform and its consumer data acquisition expertise can help Grunkauf offer real value to its client retailers in the form of meaningful insights about the consumers buying behaviour. And I am excited about the benefits DealSmash can derive from Grunkauf based on its footprint in European retail market and a strong network of retailers and partners.”
Grunkauf is platform that rewards consumers for buying organic products in Germany and Austria. They have a number of retailers and partners such as Deutsche Bahn, Expedia and Societe Generale Insurance that use their loyalty program.
Furthermore, earlier this year CEO and Cofounder DealSmash Ali Hasnain was also invited to participate in Halma’s Digital Advisory Board (DAB) workshop that was hosted by Halma’s Chief Digital & Innovation Officer, Dr. Inken Braunschmidt in Amersham, UK.