Cheetay.pk is all set to launch its operations in Islamabad and Rawalpindi, with over 300 restaurants under its wing. Initially, the company was a last mile logistics company, that was based in Lahore since its inception.
Cheetay now believes that it is the right time to expand geographically into other cities of Pakistan, with Islamabad being the first on the list. The aim of the expansion is to provide the customers with a greater experience than the alternatives, and supports the long term growth plans of cheetay pk to become the leader of the industry.
Ahmed Khan, the CEO of Cheetay started of the company in 2015 in Lahore, speaking on the occasion he said, “When planning to launch cheetay in Lahore, as a company that understands the needs of the local community better than anyone else in the industry, the goal was always to be a national player in the market rather than just limiting ourselves to one specific region. After having perfected our base of operations, and having molded our services into a unique value proposition that our customers are looking for, we feel the time is right to move into the capital. As a market, Islamabad offers a great opportunity for us to grow and make our brand into a community that the people of Pakistan can associate themselves with for years to come,”
Ever since its launch in Lahore, Cheetay.pk has managed to capture a significant portion of Lahore’s market by creating a brand which is synonymous with quality and timely delivery.
“This is a challenge that we’ve been waiting to take on for a while now. Having developed a roadmap by bringing in technology to streamline restaurant-vendor communication, vendor-rider management and payment solutions, the time is right to evolve. Islamabad, and the cities that follow it, will pose a new challenge for us, but a challenge we are more than equipped to handle and take on. Given that we started planning a country wide launch with Lahore as a benchmark, we’re looking forward to serving the audience of Islamabad with the same values that have proven to be a success,” said Moeez Karim, Chief Fulfillment Officer, Cheetay.pk.
