For the next month, Londoners will notice something unique on the streets—50 black cabs featuring the message “Think Tech, Think Pakistan”. This striking campaign is part of a broader effort to spotlight Pakistan’s growing presence in the global tech landscape and to position it as a premier destination for technology and innovation.
The initiative comes with a compelling incentive. Anyone who spots a “Think Tech, Think Pakistan” taxi, billboard, or other visual ad in London can enter a contest to win an all-inclusive trip from London to Lahore or receive USD 1,000 in cash. The prize has been generously sponsored by InfoTech Group.
To enter the contest, participants simply need to take a picture of the ad they encounter and share it on social media using the hashtag #ThinkTechThinkPakistan. This social-powered approach aims to organically expand the campaign’s reach by encouraging people across London to keep their eyes open and their cameras ready. The visibility of the campaign is enhanced by the fleet of black cabs traveling across London with the branding, making it likely for commuters, tourists, and residents alike to engage with the promotion.
The campaign serves as both a branding initiative and a soft power strategy to drive awareness about Pakistan’s tech ecosystem. By placing the message in one of the world’s most diverse and globalized cities, it not only promotes Pakistan’s IT potential but also aligns with ongoing efforts to boost tech exports and attract international partnerships. While the campaign may appear promotional on the surface, it ties into the broader narrative of positioning Pakistan as a global tech hub, supported by organizations such as PSEB which continue to promote Pakistan’s software and IT services sector internationally.
Encouraging user interaction through a tangible reward system, the campaign leverages everyday city life and social media habits to create buzz. Whether on a bustling London street or at a major intersection, spotting a #ThinkTechThinkPakistan black cab could now mean more than just a fun visual—it could turn into a travel experience or a substantial cash reward.
This initiative invites not only Londoners but also members of the wider community to take part by forwarding the message. For the duration of the campaign, spreading the word can increase participation, turning passive observers into active ambassadors of the message. It’s a simple ask: see a cab, take a pic, post with the hashtag, and potentially win a memorable journey or a thousand dollars.
