The leading mobile account SimSim has entered into a collaboration with EFU Life to provide Life Insurance cover to its customers. The signing ceremony for the partnership recently took place in Lahore. The aim of this partnership is to provide their customers relief from the complicated process of subscribing and claiming insurance.
Under the agreement, SimSim is to offer a simple and intuitive subscription process using which customers can buy insurance in just a few clicks and intends to build insurance in the customer journey through various new and innovative ways. As life insurance in Pakistan is perceived as an extra expense and a tedious task to obtain, the collaboration aims to change that mindset.
Over the years EFU Life has proved itself to be a leading Life Insurance Company and offers insurance services over digital channels and actively explores different models to incorporate Insurtech in the customer life cycle.
Mr. Mohammed Ali Ahmed, Chief Strategy Officer, EFU Life, speaking on the occasion said, “We are delighted to join hands with SimSim. Our collaboration is a major step towards the goal of financial inclusion and exploring Insurtech in Pakistan. Through this technology driven platform, our mutual, potential customers will be able to avail insurance in an exceedingly stress-free manner. I’m confident that this partnership will serve to benefit all parties involved but the biggest winner here is most definitely the customer.”
Mr. Tughral A. T. Ali the Head Branchless Banking at FINCA also added that,
“We are proud to have EFU Life on board as our partner. Our aim is to provide our customers with a one-stop hassle-free insurance service. We are certain that this partnership will be mutually beneficial for both our customers. Our goal is to provide customers value in all of our products and addressing pain points which include simplifying complicated processes while remaining compliant to regulation. This collaboration is a key step towards achieving that goal.”