Samsung Electronics has announced a partnership with Spotify spanning the Middle East, North Africa and Turkiye, aimed at improving how people discover, share and enjoy music across a range of connected Samsung devices, including smartphones, tablets, TVs, sound devices, wearables and digital appliances. The collaboration is designed to combine Samsung’s device ecosystem with Spotify’s audio streaming platform, positioning Samsung’s connected devices as a unified space for premium listening experiences.
With the purchase of select Samsung devices, new users will be able to access up to three months of Spotify Premium. The experience is designed to carry across Samsung’s device ecosystem, allowing a listening session to move seamlessly from a Galaxy smartphone and Galaxy Buds during a commute, to a Samsung TV and soundbar at home, with playback control available directly from a Galaxy Watch throughout. Samsung Electronics MENA Regional Vice President of Marketing and Online Business Omar Saheb said partnerships like this one give customers an easy way to discover and enjoy music across the company’s entire device ecosystem.
Through the partnership, Spotify Premium brings its full feature set to Samsung devices, including ad-free listening, higher quality audio tuned for Galaxy Buds and Samsung’s sound devices, and offline downloads for listening without an internet connection. The partnership also includes Spotify’s Jam feature, which allows friends to build a shared listening queue together. According to data shared by Spotify, nearly seven in ten music streams across MENA, Turkiye and Pakistan come from listeners between the ages of 18 and 34, a demographic pattern the companies say supports the rationale for integrating music more directly into everyday device use among younger audiences.
In Pakistan specifically, customers will receive three months of Spotify Premium with the purchase of eligible Samsung products, including QLED, Mini LED and UHD TV models, Galaxy A series smartphones and tablets, select sound devices, Galaxy Buds and Galaxy Watch devices. The offer is available at retail outlets and through samsung.com, and can be redeemed through the Samsung Promotion and Samsung Members apps, giving customers multiple channels to claim the bundled subscription after completing an eligible purchase.
Follow the SPIN IDG WhatsApp Channel for updates across the Smart Pakistan Insights Network covering all of Pakistan’s technology ecosystem.
