Pakistan Telecommunication Company Limited, through its Ufone and Telenor brands, has partnered with myco, a streaming platform operating across South Asia and the MENA region, to bring discounted access to English Premier League packages for its customers. The partnership is aimed at making football streaming more accessible to PTML’s subscriber base through a limited time promotional offer.
Under the three month promotional arrangement, Ufone and Telenor customers will receive a 55 percent discount on all myco EPL packages during the first month. The discount structure changes for the remaining two months, with customers eligible for 15 percent off the Monthly Pass, 30 percent off the Quarterly Pass, and 50 percent off the Seasonal Pass. This tiered discount structure gives customers a steep initial incentive to subscribe, tapering to smaller but still notable discounts as the promotional period continues.
PTML described the partnership as part of its broader effort to expand its digital lifestyle offerings beyond standard connectivity services, framing the collaboration with myco as a way to deliver more relevant entertainment options to its customer base. Syed Atif Raza, Chief Commercial Officer at PTML, said the company aims to extend value beyond connectivity by giving customers more affordable access to a globally followed sporting competition. Umair Masoom Usmani, Founder and Group CEO of myco, said the partnership is intended to make the Premier League more accessible to a wider base of football fans across Pakistan by combining myco’s streaming platform with Ufone and Telenor’s reach.
Eligible customers can access the discounted myco packages through PTML’s digital platforms, including the My Telenor and UPTCL apps, where they will be redirected to myco’s subscription process to avail the offer. The promotional pricing will remain available for three months, exclusively for Ufone and Telenor customers, adding to a broader pattern of telecom operators in Pakistan partnering with streaming platforms to bundle entertainment content alongside their core connectivity services.
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