P@SHA’s Industry Engagement Committee is organizing an exclusive roundtable at ITCN Asia 2026 in Lahore, focusing on the role of artificial intelligence in shaping global sales strategies for Pakistan’s IT sector. This invite-only session will bring together industry leaders, practitioners, and stakeholders to explore how AI is transforming traditional approaches to sales, improving predictability, and supporting sustainable growth for IT services companies operating in competitive international markets.
The discussion will highlight practical applications of AI in sales optimization, including predictive analytics, lead scoring, customer engagement, and revenue forecasting. By leveraging these tools, companies can make data-driven decisions, enhance efficiency in their sales operations, and identify opportunities for global market expansion. The session aims to provide participants with actionable insights on integrating AI into strategic planning and operational workflows, enabling long-term scalability and resilience.
Participants will also exchange perspectives on best practices for applying AI to support business development, manage international client relationships, and streamline complex sales processes. The conversation will address challenges associated with adoption, such as technology integration, workforce training, and maintaining a balance between automation and human expertise. Insights shared during the roundtable are expected to guide IT companies in refining strategies that increase competitiveness and drive sustainable growth in global markets.
This roundtable reflects P@SHA’s commitment to fostering innovation and digital transformation within Pakistan’s IT industry. By convening experts and decision-makers at ITCN Asia 2026, the session will facilitate knowledge sharing and collaboration that strengthens the ecosystem’s capacity to leverage emerging technologies. The dialogue will contribute to shaping AI-enabled sales frameworks that enhance Pakistan’s presence in international IT services markets, providing a roadmap for future growth and operational excellence.
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