Pakistan Software Export Board (PSEB) has opened applications for WAM Saudi 2026, inviting Pakistani IT and ITeS companies to showcase their software solutions and digital innovations to key stakeholders across Saudi Arabia and the wider Gulf Cooperation Council (GCC) region. Scheduled to take place from February 15 to 17, 2026, at the Riyadh Front Exhibition & Conference Center, WAM Saudi presents a strategic platform for companies looking to expand their presence in a rapidly growing technology and industrial market. The event is aligned with Saudi Arabia’s Vision 2030 industrial transformation agenda, making it a critical opportunity for businesses involved in smart manufacturing, logistics, and advanced digital solutions.
The event targets companies that develop solutions in smart factories, manufacturing execution systems, enterprise resource planning, and data platforms. Additionally, it is an opportunity for innovators working in AI, robotics, Internet of Things (IoT), automation, and digital twins to demonstrate their capabilities to regional and global buyers. Firms providing solutions for supply chain management, fleet tracking, warehousing, last-mile logistics, cybersecurity, cloud integration, and analytics are also encouraged to apply. By participating, Pakistani companies can engage with decision-makers, explore strategic partnerships, and gain visibility with government and private-sector stakeholders driving digital transformation initiatives in the region.
Participation at WAM Saudi 2026 offers significant advantages for Pakistani IT companies aiming to grow their business internationally. PSEB has emphasized that the event will feature curated B2B meetings, allowing companies to connect directly with prospective buyers and partners. Exhibitors will have the opportunity to present their products and services to influential attendees, gaining insights into market demands and potential collaborations. The platform also provides targeted exposure, enabling companies to highlight their technological expertise and innovations that address Industry 4.0 challenges and support smart industrial operations.
Companies interested in joining WAM Saudi 2026 are required to submit their Expression of Interest (EOI) by December 15, 2025. Applications can be submitted through the PSEB website, providing access to details on participation, logistics, and next steps. PSEB’s facilitation aims to streamline the process for Pakistani firms, ensuring they can maximize the benefits of attending this high-impact event. By participating, local companies can position themselves at the forefront of technology adoption in the GCC, explore new markets, and strengthen their regional footprint in a competitive landscape.
For companies seeking to expand beyond Pakistan and tap into the growing Gulf market, WAM Saudi 2026 represents a focused platform to showcase software solutions, digital transformation initiatives, and cutting-edge technologies. With opportunities for networking, partnerships, and direct engagement with regional buyers, the event underlines PSEB’s ongoing efforts to connect Pakistani IT expertise with international markets. Interested companies can apply through PSEB to take advantage of this opportunity to grow their business in Saudi Arabia and the GCC.
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