If there’s one thing that has been stable through all ups and downs that this country has seen, it has been our technology industry. One of the most vibrant industries to be contributing to our economy, Pakistan’s ICT industry has shown remarkable growth over the years. With a new wave of entrepreneurial activity, with a lot of it accredited to the Punjab IT Board with their initiatives like Plan9 incubator and PlanX accelerator, the in
dustry is unstoppable.
To find a collaboration between technology and how it impacts areas like arts, design, culture and more… PITB is organizing a large gathering of tech and art enthusiasts from around the country at THE MIX! The Mix 2017 takes inspiration from South by Southwest (SXSW) which is an annual conference and festival held in Austin, Texas, USA.
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The MIX is a social gathering where attendees are promised an experience that will transcend the limitations to technology. It is heavily focused on experimental learning, an interactive festival which will also feature an exposure to culture, food and music and most importantly technology. The festival isn’t limited to a certain group of people or a certain age barrier, but people ranging from entrepreneurs to gamers and even reader are invited to take part in this festival and meet a diverse group of individuals.
As the proud experiment of the Punjab Information Technology Board, The MIX 1.0 is set to take place on the 11th and 12th of November. The two day event will be taking place at Al Hamra Cultural Arts Complex, Hafeez Kardar Road, Gadaffi Stadium, Lahore. The event will not only include panel discussions alongside key speakers such as Dr. Umar Saif (Chairman PITB) and Junaid Iqbal (MD Careem Pakistan), but will also include influential personalities such as Inzamam ul- Haq (Former Cricketer) and Faisal Rafi (Producer of Pepsi Battle Band of the Bands). The event is tailored in a fashion such that it caters to a large majority of people and guest speakers with a diverse range of skills to suit that specific individual. See the agenda and fabulous speaker line up here: http://mix.pitb.gov.pk
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PITB has done extensive planning for this festival that spans over two days. The MIX is jam packed with activities that include AR/VR, 3D gaming, Music, Food, Heritage, Health, Finance, Fashion, Media, Kids section, Digital Libraries, Art, Theater etc… All these pavilions are activated through instruments of technology to give you a look and feel of life in a purely digital space.
Supporting PITB in presenting this festival is the Information and Culture Department of Punjab, Information Technology University Lahore, Kinetic Pakistan through outdoor digital advertising, Careem Pakistan, Pepsi, TCS, QMobile, Xiaomi, Fabbitt, Venturedive, Habitt, ProPakistani, PCWorld IDG, British Council Library, Cheetay.pk, Aga Khan Cultural Service Pakistan, Unity3D, My Art World and FM91 as the exclusive radio partner.
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Dr. Umar Saif, Chairman PITB, welcomes all of Pakistan to be a part of the event. he said:
‘Technology is enabling and disrupting everything in Pakistan and all of that comes together at The MIX in Lahore, so come find your mix!’
What’s In Store?
The food market will be powered by Hungerist and activated by SimSim, allowing you to pay through a digital wallet and enjoy major discounts. Mangobaaz will be hosting a list of activities on the event like a short film competition and an open mic session. Patari will power gigs for the whole day which will include the likes of Mehdi Maloof, Shajie, SomeWhatSuper, Abid Brohi, Mughal-e-funk, Roots etc…
PC World Pakistan is proud to be associated as Knowledge Partners for the event and is curating a session on Digital Dialogue on Day 2! Another exciting highlight of the festival is the arrival of a delegation from Austin, Texas as part of PITB’s Plan9-ATX-PAK program who will be joining in the festivities of The MIX.
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PITB has invited international venture capitalists, leading tech-preneurs, champions for social change, celebrities of the cricket world, artists and designers who are creating impact through their work to be featured in talks that can be a motivation for the audience. The MIX is also going to be an opportunity for startups to be a part of this experience and be able to showcase their breakthrough technology in front of thousands of people.
Grab Yo’ Tickets!
Purchase your tickets via Bookme.pk for a minimal charge of just Rs. 250 which can be bought online through bookme.pk or on the spot. One ticket includes all the activities spanning over two days. To make conveyance easier for people, PITB has partnered with Careem and they will be providing packages and offers throughout the 2 days of the event.
With an event as eagerly awaited and as hyped such as this, we certainly hope that the entire event lives up to its high expectation. What is being dubbed as the largest cultural gathering in the country, it will certainly measure up to be one of the biggest tech fest in the country!
Image source: PITB/The Mix
