PASHA’s Startups and Entrepreneurship Committee recently hosted a focused webinar titled How to Set Up Business in the UAE Challenges and Opportunities, bringing together founders, entrepreneurs, and industry professionals interested in expanding Pakistani businesses into the UAE market. The session formed part of PASHA’s ongoing efforts to support startups and growth stage companies by providing practical guidance on international expansion, particularly into regions that offer strong access to capital, partnerships, and global customers.
The webinar was led by Muhammad Shahbaz Khan, Director at HUB47 Startups Incubator, who shared insights based on his direct experience working with startups and innovation driven businesses in the UAE. Throughout the session, he walked participants through the core requirements involved in establishing a business presence in the UAE, including company registration processes, licensing considerations, and structural options available to foreign entrepreneurs. The discussion highlighted the importance of understanding regulatory frameworks and choosing the right setup model depending on business objectives, sector focus, and long term expansion plans. Participants were also briefed on common entry barriers faced by Pakistani companies, such as compliance expectations, cost structures, and adapting to a competitive regional market.
A key focus of the session was the range of challenges Pakistani startups may encounter when entering the UAE ecosystem. Muhammad Shahbaz Khan emphasized that while the UAE offers a business friendly environment, founders must be prepared for intense competition, high operational standards, and the need for strong local market knowledge. He noted that building credibility, establishing the right partnerships, and aligning offerings with regional demand are critical factors for success. The discussion also touched on cultural and operational differences that companies need to navigate, including customer expectations, business communication norms, and the pace at which decisions are made in the UAE market. These aspects, he explained, can significantly influence early traction and long term sustainability.
At the same time, the webinar outlined the significant opportunities available to Pakistani startups and technology companies in the UAE. The speaker highlighted the country’s position as a regional hub for innovation, investment, and access to global markets, making it an attractive destination for companies looking to scale beyond South Asia. Growth opportunities were discussed across multiple sectors, including technology services, digital platforms, fintech, and innovation led enterprises that can leverage the UAE’s startup ecosystem, accelerators, and investor networks. Participants were encouraged to view the UAE not only as a standalone market but also as a gateway to the Middle East, Africa, and Europe, offering broader regional reach.
The session was chaired by Usman Akbar, Chair PASHA’s Startups and Entrepreneurship Committee, who underscored the importance of such knowledge sharing initiatives for Pakistan’s startup community. He noted that as more local companies look beyond domestic markets, access to practical insights from experienced ecosystem leaders becomes increasingly valuable. The webinar reflected PASHA’s commitment to equipping entrepreneurs with relevant information, connections, and strategic perspectives needed to navigate international markets effectively. By facilitating discussions on real world challenges and opportunities, PASHA aims to support Pakistani startups in making informed decisions as they explore expansion into the UAE and other global innovation hubs.
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