PASHA is set to represent Pakistan at CES 2026, one of the world’s most prominent technology exhibitions, scheduled to take place in Las Vegas. The participation marks another step in showcasing Pakistan’s growing presence within the global technology ecosystem. CES brings together technology companies, innovators, investors, and policymakers from across the world, creating a platform where emerging trends, enterprise solutions, and cross border partnerships take shape. PASHA’s presence reflects continued efforts to position Pakistan as a credible contributor to global technology conversations.
The PASHA delegation at CES 2026 will be led by Shafeh Mehmood, Communication and Outreach Lead at PASHA Secretariat. In this role, he will represent the association in engagements with international technology leaders, industry stakeholders, and ecosystem partners attending the event. The delegation is expected to participate in discussions focused on innovation, market expansion, and collaboration opportunities that align with Pakistan’s strengths in software development, IT enabled services, and emerging technology segments. Through these interactions, PASHA aims to highlight the capabilities of Pakistani technology companies and promote dialogue around shared challenges and opportunities within the global digital economy.
CES has long been recognized as a venue where technology direction and market priorities are discussed across consumer electronics, enterprise solutions, and digital platforms. For PASHA, participation in CES 2026 provides an opportunity to engage with a diverse range of organizations, from startups and scale ups to multinational corporations. These engagements are intended to support knowledge exchange and relationship building, enabling Pakistani firms to gain exposure to international markets and evolving technology demands. The delegation will also observe global trends shaping innovation, which can inform future strategies for industry development and skills alignment back home.
Beyond representation, PASHA’s participation at CES 2026 underscores a broader commitment to connecting Pakistan’s technology sector with global innovation networks. Interactions at the event are expected to focus on areas such as collaboration models, emerging technologies, and pathways for sustainable growth in a competitive international environment. By maintaining an active presence at major global forums, PASHA continues to support its members in expanding visibility and fostering meaningful engagement beyond domestic markets. Updates, highlights, and key moments from CES 2026 will be shared as the event unfolds, offering insight into how Pakistan’s technology industry is engaging with the world’s leading technology platforms and stakeholders.
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