CW Pakistan
  • Legacy
    • Legacy Editorial
    • Editor’s Note
  • Academy
  • Wired
  • Cellcos
  • PayTech
  • Business
  • Ignite
  • Digital Pakistan
  • DFDI
  • PSEB
  • PASHA
  • TechAdvisor
  • GamePro
  • Partnerships
  • PCWorld
  • Macworld
  • Infoworld
  • TechHive
  • TechAdvisor
0
0
0
0
0
Subscribe
CW Pakistan
CW Pakistan CW Pakistan
  • Legacy
    • Legacy Editorial
    • Editor’s Note
  • Academy
  • Wired
  • Cellcos
  • PayTech
  • Business
  • Ignite
  • Digital Pakistan
  • DFDI
  • PSEB
  • PASHA
  • TechAdvisor
  • GamePro
  • Partnerships
  • PayTech

Pakistanis Spend Rs. 317 Billion on Meta, Apple, Google, Netflix, and Other Online Apps

  • June 21, 2025
Total
0
Shares
0
0
0
Share
Tweet
Share
Share
Share
Share

Pakistanis spent a staggering Rs. 317.7 billion on various digital platforms and online applications during the fiscal year 2024–25, according to new data presented by the Federal Board of Revenue (FBR) at a National Assembly Standing Committee meeting. This figure underscores the growing appetite for online services and digital content across the country, with platforms owned by global tech giants such as Meta, Apple, Google, and others leading the charge.

The FBR’s data highlights that Facebook/Meta recorded the highest monetary value of transactions, receiving over Rs. 12.3 billion through 1.86 million transactions. Apple/iTunes, while leading in the number of transactions with more than 5.1 million, generated nearly Rs. 6 billion in total value. Google also saw significant user engagement with 2.3 million transactions amounting to Rs. 5.94 billion.

In the realm of online shopping, AliExpress recorded 944,466 transactions totaling just under Rs. 5 billion. Netflix, the streaming platform widely used for entertainment, accounted for 3.37 million transactions and received Rs. 2.79 billion in payments, reflecting the sustained demand for digital content. Another e-commerce name, Alibaba.com, saw Rs. 2 billion in transaction value, while emerging platform Temu managed to attract Rs. 1.8 billion in spending across 376,745 transactions despite being relatively new in the local digital economy.

Shopify also appeared among the top vendors with a transactional value of over Rs. 1 billion through around 38,818 purchases. However, the most surprising component of the dataset was the “Others” category, which included 28.6 million transactions and a colossal Rs. 281.4 billion in total value. This indicates a wide ecosystem of smaller, potentially fragmented platforms or vendors that make up a significant portion of the digital economy but are not individually identified in the report.

This surge in online spending aligns with the federal government’s new policy move—the introduction of the “Digital Presence” Proceeds Levy Act, 2025. The new regulation imposes a 5 percent tax on all foreign and local vendors providing digitally delivered goods and services to Pakistani consumers. This includes well-known international platforms such as Amazon, Facebook, Google, and Temu, along with local e-commerce businesses like Daraz and Pak Wheels. The levy applies uniformly across both goods and services, making it a major fiscal reform targeting digital transactions in the country.

The newly enforced digital tax signals the government’s intention to formalize and derive revenue from the fast-expanding digital economy. With consumer behavior shifting decisively toward online platforms for both shopping and entertainment, these developments reflect Pakistan’s ongoing transition into a digitally driven market.

Share
Tweet
Share
Share
Share
Related Topics
  • AliExpress
  • Apple
  • Daraz
  • Digital Economy
  • digital presence levy
  • digital tax
  • FBR
  • Google
  • Meta
  • Netflix
  • online spending Pakistan
  • Pakistan e-commerce
  • Temu
Previous Article
  • PayTech

E-Commerce Associations Urge Government to Rethink Tax Measures in Finance Bill 2025-26

  • June 21, 2025
Read More
Next Article
  • Ignite

Alliance Tech Summit 2025 to Spotlight Pakistan’s Position in Global Tech and FDI

  • June 21, 2025
Read More
You May Also Like
Read More
  • PayTech

Zindigi Rolls Out Visa Virtual Debit Card for Instant and Secure Digital Transactions

  • Press Desk
  • July 23, 2025
Read More
  • PayTech

Roshan Digital Account Inflows Cross $10.56 Billion While FY25 Profit Repatriation Matches Last Year

  • Press Desk
  • July 23, 2025
Read More
  • PayTech

CCP Investigates Temu for Anti-Competitive Practices in Pakistan’s E-Commerce Market

  • Press Desk
  • July 18, 2025
Read More
  • PayTech

Bank of Azad Jammu & Kashmir Signs Major Deal to Fully Digitize Banking Operations

  • webdesk
  • July 17, 2025
Read More
  • PayTech

SRB Updates Sales Tax Rules to Strengthen Online Business Integration in Sindh

  • Press Desk
  • July 17, 2025
Read More
  • PayTech

Pakistan Adopts Landmark Crypto Law, Sets Up National Regulatory Authority

  • webdesk
  • July 17, 2025
Read More
  • PayTech

Pakistan and El Salvador Forge Strategic Crypto Alliance to Advance Bitcoin Diplomacy

  • webdesk
  • July 15, 2025
Read More
  • PayTech

Indolj hosts RCB Padel Masters 2025 to unite Pakistan’s top restaurateurs through sport and collaboration

  • webdesk
  • July 15, 2025
Trending Posts
  • TechNova 2025 to Showcase Innovation and Talent at IOBM on July 26
    • July 25, 2025
  • GSMA Digital Nation Summit 2025 to Advance Digital Collaboration in Pakistan
    • July 25, 2025
  • PSW Confirms WeBOC Glitch Enabled Tampering of Over 10,000 Import Declarations
    • July 24, 2025
  • PTA Blocks Over 55 Million Fake Phones While Local Mobile Production Hits 136 Million
    • July 24, 2025
  • GBSHA Asserts a Need for Stable Connectivity in Gilgit-Baltistan
    • July 24, 2025
about
CWPK Legacy
Launched in 1967 internationally, ComputerWorld is the oldest tech magazine/media property in the world. In Pakistan, ComputerWorld was launched in 1995. Initially providing news to IT executives only, once CIO Pakistan, its sister brand from the same family, was launched and took over the enterprise reporting domain in Pakistan, CWPK has emerged as a holistic technology media platform reporting everything tech in the country. It remains the oldest continuous IT publishing brand in the country and in 2025 is set to turn 30 years old, which will be its biggest benchmark and a legacy it hopes to continue for years to come. CWPK is part of the SPIN/IDG Wakhan media umbrella.
Read more
Explore Computerworld Sites Globally
  • computerworld.es
  • computerworld.com.pt
  • computerworld.com
  • cw.no
  • computerworldmexico.com.mx
  • computerwoche.de
  • computersweden.idg.se
  • computerworld.hu
Content from other IDG brands
  • PCWorld
  • Macworld
  • Infoworld
  • TechHive
  • TechAdvisor
CW Pakistan CW Pakistan
  • CWPK
  • CXO
  • DEMO
  • WALLET

CW Media & all its sub-brands are copyrighted to SPIN-IDG Wakhan Media Inc., the publishing arm of NCC-RP Group. This site is designed by Crunch Collective. ©️1995-2025. Read Privacy Policy.

Input your search keywords and press Enter.