Pakistan’s local mobile phone manufacturing and assembly sector showed renewed momentum in November 2025, posting an 8 percent year on year increase in output, according to figures released by PTA and compiled by Topline Securities. The data indicates that production levels are gradually stabilizing after a period marked by slower demand and inventory buildup earlier in the year, offering signs of recovery for a sector that plays a central role in the country’s telecom and electronics ecosystem.
From January to November 2025, local manufacturers produced a total of 2.49 million mobile phone units, compared to 2.31 million units during the same period last year. Industry observers note that this increase reflects improving supply chain conditions and a normalization of production schedules after manufacturers adjusted output in response to earlier market imbalances. The steady improvement also suggests that domestic assembly operations are continuing to adapt to changing consumer preferences and pricing dynamics in a market that remains highly sensitive to affordability and currency movements.
Despite the growth in output, the share of local manufacturing in meeting overall mobile phone demand edged slightly lower during the year. Cumulative data for 2025 shows that locally manufactured and assembled devices accounted for 93 percent of total mobile phone demand in Pakistan, compared to 95 percent a year earlier. Of the 27.6 million units produced locally during the year, smartphones made up 53 percent, or 14.51 million units, while the remaining 13.09 million units were 2G feature phones. Analysts attribute the decline in local market share largely to a higher import mix, particularly following the launch of Apple iPhone 17, which increased the volume of imported premium devices and shifted the overall composition of the market.
Brand wise production data for the first eleven months of 2025 highlights the continued dominance of Chinese and value focused manufacturers in Pakistan’s local assembly landscape. Infinix emerged as the top locally assembled brand with 3.47 million units, followed closely by VGO Tel at 3.07 million units and Vivo at 2.57 million units. Itel recorded local production of 2.2 million units, while Tecno assembled 1.73 million units. Samsung maintained a notable presence with 1.57 million locally assembled phones, reflecting ongoing demand for its devices across multiple price segments. Xiaomi produced 1.35 million units, while Q Mobile assembled 1.06 million units. Realme recorded local production of 1 million units, and G’Five rounded out the list with approximately 0.92 million units. The distribution underscores how competitive the local assembly market remains, with multiple brands targeting overlapping consumer segments.
Market analysts see a cautiously positive outlook for the coming year. According to Topline Securities, mobile phone sales in Pakistan are expected to grow by 7 to 8 percent year on year over the next twelve months. This projection is supported by a relatively stable PKR, easing inflationary pressures, and gradual improvement in consumer purchasing power. These factors are expected to encourage replacement demand and support higher smartphone adoption, even as price sensitivity remains a defining feature of the market. At the same time, the balance between locally assembled devices and imports is likely to remain a key area to watch, especially as global brands continue to introduce new models and local manufacturers adjust their strategies to retain share in an increasingly competitive environment.
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