Pakistan’s presence at Web Summit Lisbon 2025 continues to draw attention to its growing digital economy and expanding global footprint in technology and innovation. Represented under the Tech Destination Pakistan pavilion, several of the country’s leading IT companies, including Marketrove, PMS Pvt Ltd, WECONNECT, Tech Bridge Consultancy, Sharp Brains, Roha Tech, and 10Pearls, are showcasing Pakistan’s diverse capabilities across digital transformation, AI, outsourcing, and enterprise solutions. Organized in collaboration with the Ministry of IT and Telecommunication, Pakistan Software Export Board (PSEB), Pakistan IT Industry Association (PASHA), Trade Development Authority of Pakistan (TDAP), and the Pakistan Embassy in Lisbon, the participation highlights the country’s unified effort to promote its tech industry on the global stage.
Marketrove, a global outsourcing and staff augmentation company, is spotlighting Pakistan’s strength in scalable business solutions. The company helps organizations build efficient offshore teams across IT, BPO, finance, digital marketing, and recruitment, ensuring that clients can focus on strategic growth while Marketrove manages operational delivery. With its people-first approach and long-term partnership model, Marketrove represents Pakistan’s emerging role as a reliable outsourcing destination offering expertise, agility, and value to businesses worldwide. Alongside Marketrove, PMS Pvt Ltd is showcasing over two decades of excellence in IT services, including Oracle and Apex-based ERP systems, web development, and enterprise solutions. Founded in 1998, PMS continues to help organizations optimize operations through customized, efficient, and secure technology solutions, demonstrating Pakistan’s maturity in delivering enterprise-grade digital innovation.
Adding to Pakistan’s delegation, WECONNECT is representing the country’s expanding footprint in global communication technologies. Founded in 2020, the company specializes in VoIP and call center services, helping international clients strengthen customer engagement and operational efficiency. Their participation underscores the diversification of Pakistan’s IT exports into areas of customer experience and connectivity. Tech Bridge Consultancy is also present at the event, bringing its expertise in next-generation software and digital transformation services. With operations spanning Pakistan, Europe, and North America, the company offers tailored solutions in software development, UI/UX, cloud consulting, and data engineering, serving industries like FinTech, HealthTech, and logistics. Their participation highlights the growing global reach of Pakistani firms delivering end-to-end digital services to international clients.
Roha Tech, established in 2021, represents the country’s new generation of agile technology firms combining innovation with financial and enterprise technology. With a team of over 50 professionals, the company provides digital solutions across ERP systems, fintech platforms, and SaaS applications, enabling businesses to scale securely and efficiently. Sharp Brains, another participant, is showcasing Pakistan’s capabilities in managed IT services and global tech support. With a team of more than 300 engineers and professionals, the company provides secure, performance-driven IT infrastructure management and support to clients around the world. Their expertise in network security and third-party management highlights the depth of Pakistan’s technical talent.
10Pearls, one of Pakistan’s most recognized global technology firms, is also part of the delegation, reflecting the country’s leadership in AI-driven digital engineering. Founded in 2004, 10Pearls partners with Fortune 500 companies and high-growth startups, delivering solutions in AI, data analytics, cloud computing, cybersecurity, and user experience design. The company also continues to invest in human development through initiatives like Empower Foundation, Women Tech Quest, and 10Pearls University. Their presence reinforces the message that Pakistan’s IT sector is not only driving global digital transformation but also building a purpose-driven and inclusive innovation culture.
Pakistan’s participation at Web Summit Lisbon 2025, through its diverse lineup of IT companies, underscores the country’s growing influence as a global technology hub. From outsourcing and enterprise solutions to AI, cloud, and communications, these companies represent Pakistan’s commitment to innovation, talent, and excellence on the international stage, reinforcing its position as a trusted technology destination for the world.
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