Muller & Phipps Pakistan (M&P) and National Institutional Facilitation Technologies (NIFT) have agreed to use NIFT ePay to allow digital payments. Customers of M&P’s digital platform APPTAK will be able to use NIFT ePay services to make payments as a result of this agreement.
M&P is Pakistan’s largest cross-industry market expansion services provider, assisting businesses in entering, establishing, and expanding their brands in Pakistan. Marketing, Sales, Logistics, Warehousing, Distribution, Collection, and After Sales Support are all part of Market Expansion Services. NIFT is one of Pakistan’s leading payment processors.
Muller & Phipps Pakistan (Pvt.) Ltd. developed and owns APPTAK, an e-commerce portal. This platform is being introduced exclusively as a project for online order booking of Healthcare, Consumer, Pharmaceutical, and Telecommunication products that are part of M & P’s approved distributor portfolio.
Furthermore, the two institutions will look into collaborative prospects to enhance digital financial services in Pakistan’s B2B supply chain segment.
Mr. Haider Wahab, CEO of NIFT, and Mr. Kamran Nishat, CEO of Muller & Phipps, signed the agreement at Muller & Phipps’ headquarters (M&P).
“M&P has critical mass infrastructure and unequalled reach over 75,000+ outlets in 975+ towns across Pakistan,” said Kamran Nishat, CEO M&P, at the signing event. We’re looking forward to pursuing new business prospects in Pakistan’s digital financial ecosystem, where NIFT serves as a transaction clearing facilitator.”
“In order to promote digital payments across the entire supply chain, M&P will introduce new outlets and avenues to fintech companies. We believe that our partnership with NIFT would allow us to leverage our respective capabilities to encourage digitization across various aspects of the Pakistani corporate landscape,” he added.
“M&P has great potential to digitise different financial needs of the entire supply chain and distribution network,” said Haider Wahab, CEO of NIFT. Payments are only the beginning; we hope to use this partnership to collaborate on digitising the complete end-to-end experience.”
“NIFT will continue to focus on partnering for new and innovative concepts that will advance Pakistan’s digital transformation,” he added.