Itel Pakistan, a leading provider of affordable smartphones, celebrated a brand refresh and the launch of its highly anticipatedI telS24 phone at a grand event held at Lahore Fort. Industry leaders, media, and influencers gathered to witness this transformative step for Itel in the Pakistani market.
The event unveiled Itel’s new logo, symbolizing their dedication to advancing smart life services in emerging markets. It also marked the debut of the S24, a camera-focused phone designed for budget-conscious photography enthusiasts.
The S24 boasts a powerful 108MP Ultra Clear Portrait Camera, promising exceptional clarity and detail in captured moments. Powered by a Helio G91 processor, the phone delivers smooth performance for handling demanding applications and multitasking.
Visually, the S24 impresses with a 6.6-inch 90Hz Punch-hole Display for vibrant and fluid visuals. Storage options range from 128GB to 256GB, further enhanced by Memory Fusion technology that leverages unused RAM for a performance boost.
Itel plans to solidify its presence through Itel Home Stores opening across Pakistan. These stores will offer not only smartphones but also a range of smart life solutions like earbuds, smartwatches, and tablets, catering to diverse consumer needs.
For added customer confidence, Itel offers a 100 Days Swap Policy on all feature phones.
Itel Pakistan CEO, Mr. Veeki Chen, expressed his excitement:
“Today marks a turning point for Itel in Pakistan. We’re committed to delivering innovative products that enhance the digital lifestyles of Pakistani consumers. The S24 launch exemplifies our dedication to quality and affordability.”
The event also served as a platform for Itel’s leadership to discuss the future of technology in Pakistan. Executives shared insights into their strategic market approach and upcoming initiatives.
“We envision leading the technological landscape in Pakistan by continuously introducing products that cater to the evolving needs of our consumers. The growth potential here is vast, and Itel is thrilled to be at the forefront of this transformation,”
Mr. Chen concluded.
