iCube by Yellostone, an Apple Authorised Reseller, opened on October 12 at SEE3 Plaza, next to Jazz headquarters in New Blue Area, Islamabad. The standalone store attracted customers who were eager to explore the latest devices from Apple, particularly the iPhone 18 Pro series. It features the iPhone, Mac, iPad, Apple Watch and AirPods, and it offers a dedicated space where customers can experience Apple products and receive personalised guidance. The opening gives shoppers in the capital a single location where they can see the full range of these devices and ask questions about them before they decide what to buy.
Farid Ullah Jan, Founder and Chief Executive Officer (CEO) of iCube by Yellostone, said Islamabad has waited a long time for a store of this kind. According to him, iCube offers customers a place to experience genuine Apple products, receive the right advice and enjoy reliable after sales support, and he thanked everyone who joined the company on opening day. Bilal Asghar, Co-Founder of iCube by Yellostone, said the aim is to make the Apple experience more accessible through a dedicated space where customers can explore products, understand their options and make informed decisions before they purchase.
Mercantile is supporting the store with warranty and protection plans. Nauman Durrani, CEO Pakistan and Senior Vice President (SVP) SAGE at Mercantile, said iCube gives customers in Islamabad the opportunity to experience the full range of Apple devices firsthand, backed by the warranty and protection plans of Mercantile, and he added that the company is proud to support Yellostone in bringing this experience to the capital. Purchases of the iPhone 17 and iPhone 18 series include the two year Warranty and Protection Plan of Mercantile Pakistan, while purchases of a MacBook or an iPad include a two year warranty.
To celebrate the opening, buyers of the iPhone 18 Pro and iPhone 18 Pro Max can enter a lucky draw for AirPods 5 or an original 20W charger, while stocks last, and there is a separate raffle for a MacBook Neo. Terms and conditions apply, and the draw date will be announced on Instagram. iCube is open daily from 10 am to 9 pm at SEE3 Plaza in New Blue Area, Islamabad, and customers can follow the account @icube.pk on Instagram for updates about the store, its offers and the dates of the draws that have been announced for buyers.
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