Telephone Communication Limited or TCL Corporation is a Chinese multinational electronics company which designs, develops, manufactures and sells products including television sets, mobile phones, air conditioners and other small electrical appliances. As the third-largest television manufacturer by market share, the brand has seen tremendous success over the past number of years and aim to expand the business outside China as well. As a way to announce their expansion abroad as well, they have recently announced the launch of the C6 UHD TV series in Pakistan.
Widely known as one of the top three Chinese TV brans, the launch of the C6 UHD TV series in the country was made at an event held at the Nishat Hotel in Lahore. The event took place on the 28th of September 2018. In this event, various notable guests were invited to attend the event. This included members of the Chinese Consulate, Long Ding Bin, who was the chief guest at the launch event. Moreover, speaking at the conference was the General Manager of TCL Pakistan who said that” I am extremely pleased to announce the launch of the C6 UHD Premium TV. With its innovative features and elegant design, it fully embodies our goal to share smart products that deliver a refined and an immersing viewing experience to the users.” -Sunny Yang. This provided an opportunity for the attendees to learn more about why the brand has been so successful in China and discovered the features exclusive to the C6 series. The event was attended by celebrities and media personalities alike.
TCL has been working in over 150 countries over the past number of years which includes Pakistan whom they signed a partnership with in 2017. The entire agreement focused particularly on High end 4K UHD and big size TVs for Pakistan which can have a significant market share. This entire agreement highlights the strong economic ties that both the countries share and the bilateral trade relations between Pakistan and China.
