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FinTech and Green Banking Revolutionizing Pakistan’s Financial Sector for a Sustainable Future

  • November 2, 2022
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The convergence of finance and technology, commonly known as FinTech, has sparked a paradigm shift in the banking industry. 

From innovative software and mobile applications to complex blockchain networks, FinTech is reshaping conventional financial processes and empowering the global financial services sector.

In both developed and developing nations, the impact of FinTech is evident. Africa, for instance, saw a significant surge in FinTech start-ups, reaching nearly 5,200 businesses between 2021 and 2022. African FinTechs have already made a substantial impact on the banking sector, with projected sales of $4 billion to $6 billion in 2020.

For Pakistan’s banking sector, embracing new financial technologies proactively and strategically is crucial for sustainable development. Embracing technology advancements like mobile devices, artificial intelligence, blockchain, cloud computing, internet of things (IoT), and hyper-automation can lead Pakistan towards establishing a carbon-neutral banking sector.

The adoption of FinTech is closely tied to a nation’s green economic system. Studies show that artificial intelligence, through machine learning, can potentially add up to $1 trillion in value to the global banking industry annually. The treasure of the present era lies in customer financial data, enabling customized product offerings and target-based selling.

Blockchain technology (NFT) will significantly influence the adoption of various FinTechs, such as digital wallets, digital assets, decentralized finance (DeFi), and non-fungible tokens. Cloud technology is projected to contribute over $1 trillion to the pre-tax profits of the top 500 corporations by 2030.

Banks and FinTechs partnering together are bridging gaps in digitizing business operations and payments, providing a wide range of products with excellent customer experiences and convenient payment options. This collaboration opens new revenue streams, particularly catering to Millennials and Gen Z consumers.

Beyond economic advantages, this financial and technical revolution promises simultaneous economic, social, and environmental sustainability. The adoption of FinTech and green banking can help the banking sector assess and reduce its negative environmental impact while providing investors with more sustainable economic alternatives.

Blockchain systems and artificial intelligence (AI) assist banks in tracking, measuring, and reporting social and environmental effects, while big data analytics can assess supply chain traceability and carbon emissions. These technologies also enable reducing the carbon footprint of banking clients.

Green Banking has gained momentum post-COVID-19, driven by policymakers, regulations, market forces, and consumer demand. The fusion of Green Banking and FinTech has become a necessity, propelling Pakistan towards a sustainable and thriving economy in the future.

Ali Ashar Jaffri, Group Head (Administration, Engineering Projects, BCP & IT) at Bank AL Habib Limited, is overseeing Green Banking initiatives in Pakistan. As the country embraces technology-driven sustainable practices, the financial sector is poised to make a positive impact on the nation’s economic, social, and environmental well-being.

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