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E-Commerce from the Ringside: Invest2Innovate Creates Industry Report

  • March 3, 2017
  • Content Desk
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Invest2innovate(i2i) has launched its first industry insides brief that provides intensive research and analysis of the potential of Pakistan’s e-commerce sector previously invest2innovates works had been more hands on with the local entrepreneurs of Pakistan. This time i2i worked with a number of stake holders to research on making the entrepreneurship ecosystem more robust and enabling to investors and to businesses this industry insights brief is an attempt to explore Pakistan’s ecosystem deeply especially the growing e-commerce industry. Major players like Daraz.pk, Shopistan and foodpanda all show consumer interest in such platforms however there is a lack of transparency that makes it difficult to understand the real problems at hand and to know how the companies are tackling those problems. I2i attempts to give insight into these challenges through extensive research and interviews to showcase market opportunity of Pakistan’s e-commerce industry.

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Launched in 1967 internationally, Computerworld Magazine is the oldest tech magazine/media property brand in the world. Today Computerworld (abbreviated as CW) is an ongoing decades old professional publication which in 2014 "went digital”. In Pakistan Computerworld was launched in 1995. Initially providing news to IT executives only, once CIO Pakistan from the same family launched, and took over the domain, CW Pakistan has slowly emerged as a holistic technology news platform reporting everything tech in the country. It remains the oldest running continuous IT media publishing platform in the country and approaching 3 decades of existence, it has been the industry’s biggest benchmark and hopes to continue for years to come.
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