Twitter Extends Character Count to 280 Per Tweet
Social media giant Twitter today announced the doubling up of characters from 160 to now allowing users to take this up to 280 characters per tweet. Giving users more characters to express themselves, especially keeping the dynamics of linguistics in perspective, the official announcement came in on the Twitter blog.
The piece shared by Twitter and CEO Jack Dorsey himself, shares that this addition to the platform is currently limited to a small group and is being tested right now, adding on to say:
We want every person around the world to easily express themselves on Twitter, so we’re doing something new: we’re going to try out a longer limit, 280 characters, in languages impacted by cramming (which is all except Japanese, Chinese, and Korean).
Read: Teens Taking Over Fanta: Pakistan’s First Teen Marketing Officer
Twitter’s own research shows remarkable numbers as to how many people do not end up tweeting because of the frustration that the character limit adds to their messaging and we’re definitely eager to see how the general public or Twitterati responds to this!
The blogpost by Twitter brought emphasis on the fundamentals on what Twitter was founded upon; brevity, adding on to say that:
Twitter is about brevity. It’s what makes it such a great way to see what’s happening. Tweets get right to the point with the information or thoughts that matter. That is something we will never change.
Twitter CEO Jack Dorsey shares on the platform:
This is a small change, but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence!
