The Dasani Discovery Challenge competition was announced in November 2018, where the Coca-Cola drinking water company sought solutions for plastic waste management as it continues to be a growing concern in the world. The competition was announced at the 021DISRUPT event at The Nest I/O.
The competition saw to over 73 entries that were evaluated by a panel of 3 eminent judges. Out which 12 entries were shortlisted and invited to give a detailed presentation to the judges.
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The first prize was won by Umer Abid who along with his team had proposed using plastic waste as a road-building material, as is being done in several countries including Scotland, Dubai, India and Australia.
The second prize went to Umer Farooq and team, they had proposed manufacturing of building blocks, paver blocks, roof tiles, park benches, and other items using plastic waste.
The third prize went to Najm ul Hassan whose idea was to create an architectural solution by using PET bottles as building blocks.
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Rizwan U. Khan, General Manager of Coca-Cola Pakistan speaking on the occasion said,
“The idea of organizing this open competition originated from The Coca-Cola Company’s concern with the global crisis of plastic waste management. In this regard, the Company launched its product packaging policy, ‘World Without Waste’ on January 19, 2018, where the Company will lead the industry in a bold, ambitious goal to help bring back by 2030 a bottle or can for every one that it sells.
The goal is to make recycling more accessible to achieve 100% collection and recycling by 2030, creating public awareness about what, how, and where to recycle, with continued focus on making our packaging 100% recyclable.”
Closing ceremony of the Dasani Discovery Challenge by Coca Cola Company, Pakistan, took place at the recently held Coke Fest in Lahore.
Image source: Dasani / Coca Cola Pakistan
