In a bold move that aims to redefine customer security and trust in digital banking, Askari Bank has launched Pakistan’s first in-app banking call feature through its Askari Mobile App. The new functionality, developed under the bank’s innovation initiative “Breaking the Box,” positions Askari Bank as the first financial institution in the region to introduce authenticated in-app calling as a safeguard against the growing menace of phone-based financial scams.
This breakthrough allows customers to receive secure and verified calls directly within the Askari Mobile App, eliminating the risks associated with traditional phone calls that can easily be spoofed by scammers. By bypassing external telecom networks, the feature ensures that customers are only contacted by the bank through a secure digital environment, significantly reducing the risk of falling victim to impersonation frauds.
“This isn’t just about protecting data; it’s about protecting trust,” said a spokesperson from Askari Bank. “When Askari Bank calls, customers can be confident that it’s truly us. Criminals can’t imitate this secure channel.”
The in-app calling feature is a direct response to the rising number of fraud attempts targeting bank customers through fake calls, a common issue in Pakistan’s financial landscape. Fraudsters have long relied on manipulating caller IDs and using social engineering tactics to trick individuals into revealing personal banking information. Askari Bank’s solution effectively addresses this by ensuring all official communication takes place within a verified digital ecosystem that cannot be spoofed or manipulated.
Customers are advised to update their Askari Mobile App to gain access to the new feature and start experiencing enhanced peace of mind while banking digitally. The rollout is part of a broader customer-centric strategy by Askari Bank to provide more secure, innovative, and transparent banking experiences in the era of rising cyber threats.
Additionally, customers are reminded that in case of any complaints or concerns, they can continue to use the State Bank of Pakistan’s “SUNWAI” App and Portal (sunwai.sbp.org.pk) to lodge formal banking complaints. This provides yet another secure avenue for redressal, reinforcing the commitment of Pakistan’s banking institutions to transparent and accountable practices.
With this innovation, Askari Bank has not only raised the bar for digital banking in Pakistan but has also set a strong precedent for the adoption of secure communication channels in the financial sector. The launch is being seen as a step forward in creating a safer and more resilient digital financial ecosystem—one where customer confidence is paramount, and security is embedded by design.
As Pakistan continues its journey toward financial inclusion and digital transformation, initiatives like Askari Bank’s in-app call feature could very well serve as the blueprint for future banking practices across the nation.
