The biggest streaming platform in the world, YouTube, recently announced that Pakistani content producers will be able to earn money from their YouTube Shorts videos starting in February 2023.
Similar to Snapchat and TikTok, YouTube Shorts is a tool on the streaming website that enables users to make and share brief, vertical films.
Over the past year, the function has been significantly more popular, and YouTube has now included revenue opportunities for these videos.
The new YouTube policy mandates that content producers who monetise their Shorts videos accept the terms of the platform. Parents must be included in the terms of consent for those who are under the age of 18.
Now that advertisements are running on YouTube Shorts, 45% of the money made from these commercials will go to the content producers.
According to YouTube, although this figure may vary, content creators can make up to $900 for every 10 million views on their YouTube mini videos.
The cost per thousand views (CPM) drops to just nine cents ($0.09) as a result.
The business has made it clear in its monetization guidelines that videos that have already been posted to other platforms are ineligible for monetization.
Additionally, videos made by altering movie or song snippets won’t be made available for purchase.
There are two ways for content producers to monetize their channels:
- First, they must have 4,000 hours of watch time within 365 days or,
- They must have 10 million views on all YouTube shorts videos within 90 days.
With this new update, YouTube is giving aspiring video producers the chance to profit from their labour of love and originality.
To compensate producers, it appears from the prices and terms that YouTube prioritises the virality of Shorts material.