According to reports, the widely used video-sharing platform YouTube will imitate actions taken by Apple TV and Amazon Prime Video by allowing users to subscribe to other streaming services through a “Channel Store.”
The video streaming platform is reportedly “planning to launch an online store for streaming video services and has renewed talks with entertainment companies about participating in the platform,” according to a Wall Street Journal report.
After a year and a half of development by YouTube, the “Channel Store” is anticipated to debut in the early fall.
This functionality for HBO, AMC+, Showtime, and many other channels was already available on YouTube TV. The service, however, will only be offered in the United States, despite the company’s plans to go international.
The platform is already selling the concept to investors, claiming that the “Channel Store” will provide excellent marketing for streaming services through free YouTube previews of series or movies, easily luring viewers to pay for subscriptions to the service.
With its straightforward website and mobile app infrastructure, YouTube has consistently been the greatest video platform.
