Digitz has announced that two of its rising creative professionals, Osama Kalam and Tipu Sultan Amjad Dawood, will represent Pakistan at the prestigious Cannes Lions International Festival of Creativity after securing a significant win at the Young Lions Competition Pakistan. The achievement marks an important milestone not only for the individuals involved but also for the broader creative and advertising community in Pakistan, highlighting the country’s growing presence on international platforms.
According to the company, the recognition reflects a deeper philosophy embedded within Digitz’s culture, where people and ideas are prioritized over accolades. Leadership at Digitz emphasized that awards are not pursued as an end goal, but as a natural outcome of nurturing curiosity, courage, and craft. By investing in thoughtful problem solving and encouraging fearless thinking, the organization aims to develop professionals who can compete confidently on global stages. The success of Osama Kalam and Tipu Sultan Amjad Dawood is being viewed internally as validation of this belief that when talent is cultivated with intention, international acknowledgment follows.
The Young Lions Competition Pakistan is widely regarded as a proving ground for emerging creative talent, offering participants the opportunity to tackle real world briefs under time constraints and present strategic, innovative solutions. Winning the national round secures a place at Cannes Lions, one of the most recognized global gatherings in the advertising, marketing, and creative communications industry. Participation at Cannes places Pakistani creatives alongside top agencies, brands, and innovators from around the world, creating opportunities for exposure, collaboration, and learning at an international scale.
Digitz leadership also acknowledged the broader team effort behind the achievement, including Fizza Shah for guiding the team and senior leaders such as M Waseem Sindhu, Palwasha Sikandar, Muhammad Ayaz Khan, and Abdullah Nasim for their continued support. The company noted that the accomplishment reinforces its commitment to building thinkers, creators, and future leaders capable of delivering ideas that travel beyond borders. As Osama Kalam and Tipu Sultan Amjad Dawood prepare to take the global stage at Cannes, their journey reflects a growing confidence within Pakistan’s creative sector and signals that local talent is increasingly ready to stand shoulder to shoulder with the best in the world.
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