Zanroo, is a technology marketing company with its root in Thailand that has invented a digital media listening tool. It identifies real-time trending conversation topics on all social media platforms and websites by gaining insights and conducts real-time analysis and online market research.
The tool was launched in 2013 and is currently in use by over 300 leading global brands; Zanroo has a strong presence in the Asia-Pacific region. The digital marketing tool has now made it entrance in the Pakistani market.
Bramerz Group, a digital agency through a partnership has brought in the digital media tool and has trained its engine to listen and analyze Urdu and Minglish (Roman Urdu) languages. As previously the engine only listened and analyzed English and other languages at a very high speed.
Badar Khushnood Cofounder Bramerz speaking about the new tool to the local news said, “We have trained the engine to listen to and analyse local languages, being used on different social media platforms by the public at large. The engine is being fed with a memory of a 10-year-old kid, which could be enhanced in a few months and generates an alert after five seconds of any listing.”
According to Zanroo Managing Director for Japan Taishiro Miyayauchi the tool will eliminate the role of the social media influencer, primarily involved in leading the trends according to their own agenda. “The tool works on codes and detach real-time analysis of any campaign, it can also analyse areas of traffic generation for any particular campaign,” he said.
Furthermore, he also added that the tool can also present a perfect survey for brands of any particular product. As it can locate areas, where any product is gaining popularity or is under fire, and identify the issue and recommends the solution back to the brand through real-time consumer engagement analysis.
Zanroo’s statistics show that insights-driven businesses will increase revenues from $333 billion in 2015 to $1.2 trillion by 2020. The sector is said to grow at least eight times faster than the global GDP, which is forecast to grow at 3.5% annually.
The tool was originally designed for business but now serves sectors ranging from brands to service industry, politics, media, security etc.
