Facebook’s CEO Mark Zuckerberg is working on a personal project with the intentions to integrate cross-app messaging on WhatsApp, Messenger, and Instagram to make it easier to reach friends across all the messaging platforms.
The statement by Facebook read that, “We’re working on making more of our messaging products end-to-end encrypted and considering ways to make it easier to reach friends and family across networks.”
According to the statement released by the social media giant, the work to merge the three apps has already begun. It is said that these apps will continue to exist as standalone apps, however, a Facebook user would be able to directly communicate with someone with only a WhatsApp account and vice versa.
Moreover, it is said that this personal project of Mark Zuckerberg is a “long process” before the end service is available to the mass public. Furthermore, The New York Times revealed that the major purpose to join the apps is that Mr. Zuckerberg wants his customers to be highly engaged, I.e. if more people frequently use Facebook’s services, the company will be able to expand its advertising model further and more effectively enable monetization.