Walee recently orchestrated the much-anticipated launch of Creators Academy Season 2 in Karachi, bringing together a stellar lineup of Pakistan’s prominent content creators and marketing teams. The event served as a nexus for industry leaders to converge and delve into the evolving landscape of influencer marketing.
Creators Academy, spearheaded by Walee, serves as a specialized platform with a singular mission: to nurture and empower emerging content creators, influencers, and key opinion leaders in Pakistan. The initiative seeks to revolutionize the industry by offering aspiring creators a unique learning platform, providing insights from seasoned experts.
During the event, Ali Imran Memon, Senior Vice President of Creator Media at Walee, took a deep dive into the intricate supply chain of the industry. He underscored Walee’s proactive role in bridging the gap between creators and brands, addressing the industry’s stagnation caused by a trust deficit. Memon highlighted Walee’s distinctive platform, offering brand campaign discovery, data analytics, and measurement tools. Through a commitment to transparency in the supply chain, Walee aims to deliver robust returns on investment for brands venturing into Creator Media.
The event witnessed the participation of distinguished brands such as Bank Alfalah, State Bank of Pakistan, Nelson Paints, K-Electric, Jack of Digital, Starcom, Z2C, Lipton, AK Galleria, British Council, Karachi Arts Council, PayFast, and Dipitt. On the creators’ side, the gathering included notable personalities like Khaqan Shahnawaz, Taimoorii, Mystapaki, Nimra Nadeem, Masood Bukhari, Mehek Raheel, Ameer Dagha, Saniya Tariq, Soniya Baghdadi, Daniyal Sheikh, Zainab RJ, Talia, Umer Alam, Osama Nasir, Anumta Faisal, Mubeen ul Haq, and Mubeen Shah.
Khaqan Shahanawaz moderated a compelling panel discussion featuring fellow influencers. This engaging session focused on candidly exploring challenges and transparency issues prevalent within the industry. Influencers shared firsthand experiences, delving into the intricacies encountered while navigating the dynamic landscape of content creation. The open dialogue dissected complexities, addressing partnership intricacies between creators and brands. These discussions provided invaluable insights into the realities faced by influencers, shedding light on the pressing need for enhanced transparency and streamlined processes within the industry.
The event facilitated fruitful dialogues between brand teams and creators, openly addressing challenges encountered in their collaborative efforts. As the event concluded, the Walee team reiterated their unwavering commitment to a journey that marks the beginning of a path where discovery, data, supply chain transparency, and insights play pivotal roles for both brands and creators alike.
