WALEE, a significant player in the MENAP creator economy, has acquired operational rights for the Snack Video platform in Pakistan. This strategic move positions WALEE as a dominant force in digital content, live-streaming, AdTech, and gaming services, promising a transformative impact on the creator economy in the region.
Muhammad Ahsan Tahir, WALEE’s Group CEO, expresses his vision for the takeover, emphasizing the commitment to introducing cutting-edge content, advanced AdTech solutions, immersive gaming experiences, and integrating Augmented Reality features. The focus is on delivering unparalleled digital experiences and revolutionizing branding opportunities for advertisers and brands in Pakistan.
Owen (秦扬), Head of South Asia and Southeast Asia at Snack Video, praises the partnership, highlighting WALEE’s influential position among Gen Z and Alpha audiences. The collaboration aims to democratize storytelling, support a diverse range of creators, and shape the future of digital content.
WALEE Technologies now exclusively operates Snack Video in Pakistan, covering content operation, commercialization, live streaming revenue, and marketing rights.
WALEE plans to introduce AR features, offering the latest in digital content, AdTech, streaming technology, and user monetization to keep the Pakistani audience at the forefront of digital advancements.
Leveraging a unique data management platform, WALEE aims to provide hyper-targeted advertising, unprecedented contextual marketing, and enhanced campaign monitoring, setting new standards in the advertising realm.
As a pioneer in Pakistan’s creator economy, WALEE’s investment is designed to empower both digital and analogue creators, addressing challenges in the media supply chain and fostering inclusive growth.
