UBL has joined hands with the Government of Punjab for the provision of subsidised loans to small farmers under government’s ‘Empowerment of Kissan Through Digital & Financial Inclusion’ facility.
The primary focus of this ‘e-Kissan Farm Credit Facility’ is empowerment of ‘small farmers’ through provision of financial and digital services. This helps support the cause of financial inclusion of rural masses. In line with UBL’s Progressive and Innovative brand attributes, this initiative makes UBL the first commercial bank in the private sector to enter into this agreement. With its wide network comprising over 45,000 touch points including more than 1375 branches, this agreement allows UBL to facilitate the farming community. The arrangements help in uplifting the rural economy and catering to financial needs of the underserved by leveraging the latest technological advances available in the financial sector.
Source: The Nation