• Legacy
  • Academy
  • Business
  • PayTech
  • Ignite
  • Cellcos
  • Wired
  • CovidTech
  • Library
  • Touch Base
Subscribe
CW Pakistan

Computerworld Pakistan

CW Pakistan
  • Legacy
  • Academy
  • Business
  • PayTech
  • Ignite
  • Cellcos
  • Wired
  • CovidTech
  • Library
  • Touch Base
  • News

UBL Leverages Oracle Cloud for Customer Experience

  • December 10, 2018
  • Content Desk
Total
0
Shares
0
0
0

United Bank Limited (UBL) Leverages Oracle Cloud to
Help Resolve Customer Experience Issues and Drive Advocacy

Oracle Social Cloud enables the bank to listen, engage and analyze interactions across multiple social platforms in real-time

One of the leading banks in Pakistan, United Bank Limited, with a customer base of over 4 million, went live with Oracle Cloud Applications. The implementation helps them deliver a virtually seamless experience across listening, engagement, community management and analysis of bank’s social media efforts, with the project going live within 3 weeks.

With a network of over 40,000 customer touch points, including more than 1,400 branches, over 37,000 Omni Agents and over 1,400 ATMs, UBL wanted to explore exciting new ways to connect to its vast network in real time, having substantially invested in a number of digital banking initiatives.

Read: Multinet Pakistan Signs Oracle Cloud Applications for Modern UX

The Bank wanted to establish a reporting mechanism to understand how customers react to their digital marketing activities, while actively engaging in maintaining a positive and consistent brand image across multiple social media channels.

Sharjeel Shahid, Group Executive – Digital Banking, UBL said,

“Our Collaboration with Oracle will allow us to understand our customers’ needs better by focusing
on all three pillars of social listening, social analytics and social engagement”.

Oracle Social Cloud enables UBL to reach out to its wide network of global consumer audience and enhance its brand image across different social platforms. It also helps the bank to analyze various social conversations in detail and classify them into different categories to be further routed to concerned departments.

Read: Cloudflare Establishes Three Data Centers in Pakistan

“By fundamentally changing the way organizations connect with their different stakeholders, social is changing the rules of business,” said Syed Azam Abidi, Applications Head, Oracle Pakistan and Afghanistan.

“With Oracle Social Cloud, we are empowering UBL to embrace this change by integrating the tools required to listen, engage, create, market and analyze social interactions through providing their customers with a unique experience that can help drive brand loyalty and impact the Bank’s bottom line.”

Oracle Social Cloud, is the industry’s first unified social platform that delivers a seamless experience across different social platforms. It is integrated with key Oracle Customer Experience (CX) applications in order to enable organizations to use data-driven marketing insights to identify new growth opportunities and maintain strong existing customer relationships. The Bank will be further able to run reports in real time to determine its Klout score during digital marketing campaigns or analyze negative social media disparaging, helping them to expand customer retention and refine digital marketing policies.

The project was implemented by Integration Xperts, a Gold level member part of the Oracle PartnerNetwork.

 

Image: ThinkStock

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Related Topics
  • Group Executive - Digital Banking UBL
  • Oracle Cloud Applications
  • Oracle Social Cloud
  • Sharjeel Shahid
  • Syed Azam Abidi
  • UBL
  • United Bank Limited
Content Desk

Previous Article
  • Computerworld

LMKT, Microsoft Collaborate to bring APPFactory to Pakistan

  • December 9, 2018
  • Content Desk
View Post
Next Article
  • Computerworld

PTA Re-designs Complaint Management System

  • December 11, 2018
  • Sub Editor
View Post
You May Also Like
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • News
  • Technology
  • Uncategorized

Tomorrow, the Cabinet will vote on the National Cyber Security Policy 2021.

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • News
  • Technology

The STZA Act was passed in the United States to encourage more foreign investment in the technology sector.

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • News
  • Technology

Pakistan’s own encrypted messaging software is 60% complete, according to a report.

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • News
  • Technology

Pakistan has to catch up on its microchip goals.

  • Sub Editor
  • April 15, 2022
View Post
  • Business
  • Computerworld
  • News
  • Technology

Registration of an automobile for one rupee

  • Sub Editor
  • April 15, 2022
View Post
  • Business
  • CIO
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • News
  • Technology

Overview of the economy in the years 2020-21, according to the Economic Survey.

  • Sub Editor
  • April 15, 2022
View Post
  • Business
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • News

IT, construction, and real estate are the top industries in Pakistan

  • Sub Editor
  • April 15, 2022
View Post
  • News

Alibaba Promises Investment in Pakistan to Boost Country’s Exports

  • webdesk
  • January 17, 2022

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

about
About
Launched in 1967 internationally Computerworld is the oldest tech magazine/ media property in the world. Today Computerworld (abbreviated as CW) is an ongoing decades old professional publication which in 2014 "went digital. In Pakistan Computerworld was launched in 1995.
Read more
Explore Computerworld Sites Globally
  • ComputerWorld.es
  • computerworld.com.pt
  • computerworldmexico.com.mx
  • cw.no
  • computerwoche.de
  • computerwelt.at
  • computersweden.idg.se
  • computerworld.hu
  • cwi.it
  • project.nikkeibp.co.jp
Content from other IDG brands
  • PCWorld
  • Macworld
  • Infoworld
  • TechHive
  • GameStar
  • Network world
CW Pakistan
  • CW MEDIA
  • CXO MEDIA
  • CHEZ WALLET
  • Demo
CW Media & all its sub brands are copyrighted to SPIN-IDG Wakhan Media Inc., the publishing arm of NCC-RP Group. Site is designed by Crunch Collective ©️ 2022

Input your search keywords and press Enter.