Leading tea brands including Lipton and Brooke Bond’s parent company, ekaterra, has chosen Starcom Pakistan to oversee its media operations in Bangladesh, Sri Lanka, and Pakistan (BSPAN).
With Pakistan serving as the main agency in the new relationship, Starcom Pakistan will provide IMC planning, procurement, and execution for Offline and Online media for BSPAN.
After a lengthy pitch against multiple opponents, the agency was awarded the account. The victory was largely due to the agency’s strong strategic approach, adaptability, and digital attitude.
As a subsidiary of Brainchild Communications Pakistan (BCP), a full-service firm that has worked in the media industry, Starcom Pakistan was established in 2010.
Starcom Pakistan has worked with several customers in different business sectors since its establishment and is currently among the biggest media companies in Pakistan.
In Pakistan, the RECMA media agency rating for 2020 placed Starcom Pakistan at the top. Its emphasis on people, data, and technology is the reason behind this.Starcom Pakistan has worked with several customers in different business sectors since its establishment and is currently among the biggest media companies in Pakistan.
In Pakistan, the RECMA media agency rating for 2020 placed Starcom Pakistan at the top. Its emphasis on people, data, and technology is the reason behind this.
Hakima Mirza, Marketing Lead for BSPAN, said, “I am delighted to partner with Starcom Pakistan. I am sure that the talented team will enable our journey to grow a world of well-beng.”
She added, “We are looking forward to working with Starcom’s team to execute creative campaigns across all touch points along the consumer journey, offline and online while providing critical insights about our consumer base. We are also going to work together with the agency to ensure that our campaigns are deployed efficiently across Pakistan.”
Commenting on the appointment, Farhan Khan, CEO of Starcom Pakistan, said,
“It was a unique and challenging pitch, yet transparent. It allowed us to reassure our leadership position on talent, strategy, innovation, and Data & Technology.”
He added, “Winning ekaterra reaffirmed our leadership in providing the best rates in the marketplace. We are really excited to work with the ekaterra BSPAN team and provide services to Bangladesh, Sri Lanka, and Pakistan as their lead agency.”
