Samsung is gearing up for a major presence at CES 2026 in Las Vegas, with plans to present a wide range of products spanning AI-driven appliances, micro RGB TVs, gaming monitors, and portable projectors. For this year’s event, Samsung will depart from its usual midday Monday press conference, instead opening the show with a Sunday night keynote titled “The First Look,” streamed live from Wynn Hotel at 10 PM ET. The presentation will be accessible via Samsung Newsroom, Samsung Electronics’ official YouTube channel, and Samsung TV Plus.
The keynote will feature TM Roh, CEO of Samsung’s Device eXperience Division, sharing the company’s plans for AI-enhanced customer experiences and product innovations in 2026. Alongside Roh, SW Yong, President and Head of Visual Display Business, and Cheolgi Kim, Executive Vice President and Head of Digital Appliances Business, will outline their respective business directions for the upcoming year. Samsung’s early CES strategy, following an “Advent calendar” approach, has teased a range of product announcements in the weeks leading up to the event, signaling a focus on integrated AI technologies, smart appliances, and advanced display solutions.
Among the confirmed highlights are Samsung’s line of micro RGB TVs, with screen sizes ranging from 55 to 115 inches, competing directly with offerings from LG and Hisense. In addition, the company is set to showcase appliances infused with Bespoke AI, designed to provide personalized and intelligent user experiences. Samsung will also debut its latest audio innovations with Music Studio 5 and 7 speakers, alongside the Freestyle+ portable projector, aimed at delivering flexible entertainment experiences for consumers. The company’s emphasis on interconnected devices and AI-driven features illustrates a growing trend in consumer electronics toward smarter, more adaptable technology solutions.
Samsung’s gaming portfolio is also expected to receive significant attention at CES 2026. The Odyssey line of monitors, including a 32-inch 6K model with glasses-free 3D, has already generated anticipation among tech enthusiasts and gamers. Other Odyssey models, including the 27-inch G6 and G8, may also appear on the CES floor, highlighting Samsung’s commitment to delivering high-performance displays for both entertainment and professional use. With CES serving as a global platform for innovation, Samsung’s presentations will provide insights into the company’s vision for AI integration, immersive media, and smart home technology, positioning it at the forefront of consumer electronics developments for the year ahead.
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